Creative Designer, Social Media

Creative Designer, Social Media
 
Are you a craft-driven designer eager to grow your skills? Do you excel at creating platform-optimized campaigns and social content that elevate and connect with our audiences? Then keep reading below for this Creative Designer, Social Media opportunity!
 
ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.
 
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We're seeking a Creative Designer, Social Media to join our Creative Services team. Every day you will make a difference in the lives of others by transforming brand-aligned ideas into scroll-stopping creative across platforms where prospective and current learners live. You will sit at the intersection of design, motion, and video production: you'll collaborate with the ASU Online Marketing and Social teams and cross-functional partners to produce platform-optimized graphics, lightweight motion assets, and short-form video — including Reels and YouTube Shorts — that bring our campaigns to life across Instagram, Facebook, LinkedIn, and beyond.
 
You will move quickly within a defined brand system, adapting and repurposing campaign assets for social formats; you will elevate everyday content to the bar our audience expects from one of the country's most innovative universities.
 
NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.
 
Essential Duties:
 
• Design platform-optimized social content — static graphics, carousels, Stories, lightweight motion, and short-form video — across Instagram, Facebook, LinkedIn, and emerging platforms as needed.
• Edit Reels, YouTube Shorts, and other short-form video for social, including pacing, cuts, captions, sound design, and platform-specific export.
• Adapt and repurpose campaign assets from the broader EdPlus creative portfolio into channel-specific social executions.
• Partner closely with Marketing to translate channel strategy and content calendars into compelling, on-brand creative.
• Maintain brand consistency by working within the ASU brand system and EdPlus design standards while finding creative range inside those guardrails.
• Capture short-form video and lightweight on-location footage as needed, in collaboration with the Multimedia team.
• Contribute to content planning conversations as a creative voice in the room, flagging what's executable, what will perform, and where there's room to push.
• Build and maintain reusable templates and motion components that help scale the team's social output.
• Stay current on platform trends, format shifts, and creative best practices, bringing those insights back to the team.
• Work in a fast-paced, collaborative environment with shifting priorities.
• Assume or coordinate other duties or projects as assigned or directed.
 
NOTE: This is an in-person, hybrid position. You must be able to reliably commute to Scottsdale AZ.
 
Minimum Qualifications:
 
Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
 
Desired Qualifications:
 
• Bachelor’s degree or higher in a related field.
• Demonstrated foundational understanding of design principles (layout, typography, color, hierarchy, accessibility) and a curiosity to deepen them.
• Experience designing for social media platforms evidenced by a portfolio showing platform-native thinking, even from personal projects, coursework, or internships.
• May be required to submit a portfolio showcasing social media design work.
• Evidence of working proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop) and experience editing short-form video for social platforms using tools such as Adobe Premiere Pro, CapCut, or DaVinci Resolve.
• Demonstrated comfort working within a brand system while bringing creativity and energy to executions.
• Demonstrated strong communication and collaboration skills: open to feedback, willing to ask questions, and able to work closely with marketing partners.
• Evidence of familiarity with social platform best practices, format specs, and current creative trends.
• Experience in higher education, EdTech, or mission-driven organizations a plus.
 
NOTE: Please answer the following questions in your cover letter:
• Describe your experience designing content for social media platforms such as Instagram, LinkedIn, TikTok, or YouTube Shorts. In your response, include examples of how you adapted creative for specific platforms, audiences, or formats.
• Describe your experience creating or editing short-form video content for social media using tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or similar software. Include examples of your role in the creative process, including editing, motion graphics, sound, captions, or storytelling decisions.
 
Salary & Benefits:
 
$65,000 - $75,000 per year; DOE
 
ASU offers a total compensation package that includes valuable employee benefits. Click to explore options.
• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts
 
Working Environment
 
Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.
 
ASU EdPlus supports flexible work options, ranging from alternate to hybrid work schedules, subject to approvals per ASU policy. (This is an in-person, hybrid position.)
 
Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.
 
Department Statement:
 
As a central enterprise unit for ASU, ASU EdPlus supports the university charter by focusing on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education.

ASU EdPlus defines itself through a culture of curiosity, risk-taking, and refusing to accept the status quo. Our employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture of innovation, driving outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.