Vice President, Marketing & Global Brand
Confidential
Vice President, Marketing & Global Brand
About the Company
Ambitious biotechnology (BioTech) company
Industry
Biotechnology
Type
Public Company
Founded
2016
Employees
51-200
About the Role
The Company is in search of a Vice President, Marketing & Global Brand to take the lead in developing and owning the global brand strategy and marketing organization. This pivotal role is focused on the preparation for the potential approval and launch of a therapy in relapsing MS. The successful candidate will be responsible for creating a consistent core narrative that can be adapted across U.S. and international markets, leading brand architecture decisions, and translating clinical data into a compelling brand story. The role also involves integrated launch planning, building and managing the marketing budget, and designing the global marketing function. The ideal candidate will have a Bachelor's degree (MBA or advanced degree preferred), at least 15 years of progressive marketing experience in biotechnology or pharmaceuticals, and a proven track record in global brand marketing leadership, particularly in the context of a therapy launch in multiple sclerosis. Applicants for the Vice President, Marketing & Global Brand position at the company should be prepared to demonstrate their ability to build a marketing organization and brand strategy from the ground up, as well as their experience in managing external agency partners. The role requires a deep understanding of the global MS clinical, scientific, and advocacy community, and the ability to operate in a fast-moving, pre-commercial biotech environment. The candidate must be adept at translating scientific data into brand messaging, and have a strong background in omnichannel and digital marketing, particularly in the context of specialty and rare disease. Collaboration with cross-functional teams, including Market Access, Medical Affairs, and Patient Advocacy, is essential to ensure the marketing strategy is fully integrated into the launch readiness. The role demands a strategic thinker who can balance global brand consistency with local market needs and is comfortable with the dynamic nature of a pre-commercial launch.
Hiring Manager Title
Chief Operating Officer
Functions
- Marketing
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