Manager of Business Development Representatives (Remote/Flexible)

Job Description

Position Title: Manager of Business Development Representatives

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Location: United States

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Employment Type: Full-Time

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Onsite, Remote, or Hybrid: Remote

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Department: Marketing

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Hiring Manager: VP Demand Generation & Revenue Marketing

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Travel: Minimal (Up to 5%)

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COMPANY SUMMARY:

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Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like Affinity Petcare, Nomad Foods, Laborie, and Pret A Manger work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

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Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

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Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.

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Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Gartner and Forrester in 2025 and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

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POSITION SUMMARY:

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We are seeking a Manager of EMEA Business Development Representatives (BDR) and Inbound US Business Development Representatives to join our team and drive the success of our Inbound and Outbound BDR efforts. This is a first-line management role, not a manager-of-managers position, making it perfect for a hands-on leader eager to roll up their sleeves and make an impact.

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WHAT YOU WILL BE RESPONSIBLE FOR:

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• Manage & Lead BDR Team: Oversee and motivate a high-performing outbound and inbound BDR team setting clear goals and benchmarks for success.
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• Player-Coach Leadership: Lead by example by demonstrating best practices in prospecting, cold calling, and account engagement.
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• Develop & Execute BDR Playbooks: Create, refine, and implement playbooks and strategies that drive consistent results and pipeline growth.
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• Coach & Mentor: Provide individualized coaching and mentorship to help BDRs improve their skills in communication, prospecting, and closing qualified opportunities.
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• Hands-On Engagement: Actively participate in team activities, from shadowing calls to refining messaging, ensuring alignment with overall sales and marketing strategies.
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• Analytics & Performance: Leverage tools like Salesforce, Claude, Salesloft, Chorus, Cognism, Zoominfo, and other martech solutions to track performance metrics, analyze results, and identify areas for improvement.
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• Collaboration: Partner closely with sales and marketing leadership to align goals, share insights, and optimize the lead-to-opportunity process. While co-managing the marketing campaigns for Inbounds.
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• Additional responsibilities and duties as required
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CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:

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• Proven Leadership: A minimum of 3 years of experience directly leading a BDR team, with demonstrated success in managing a high-performing outbound team
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• SaaS experience: Prior experience in a SaaS environment is required, ideally within a B2B MarTech or Digital Asset Management company
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• Expertise in Tools & Processes: Advanced knowledge of Salesforce, Zoominfo, LinkedIn Sales Nav, Salesloft, Cognism, Claude, Chorus (or similar tools), and BDR workflows are required.
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• Sales Skills: Exceptional phone, communication, and sales abilities to drive prospecting success are required.
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• Player-Coach Mentality: Ability to model success, working alongside the team to inspire performance is required.
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• BDR Playbook Development: Experience designing and refining effective playbooks and prospecting strategies is required.
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• Data-Driven Approach: Skilled in analyzing metrics, identifying trends, and implementing improvements based on inbound and outbound data.
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• Coaching & Mentoring: Proven ability to develop team members’ skills and foster a collaborative, high-energy environment. Ability to do call-coaching is critical to this role.
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• Fluency in English, both written and spoken.
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APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE:

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• Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
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• With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
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• We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
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• Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
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• We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
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• Flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
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• With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
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• In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
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• Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
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• Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
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• As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years.
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• Aprimo employs a “choose your own adventure” approach to career advancement.
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• Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
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• Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
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• For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
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• Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology and is paving new paths forward by incorporating AI (artificial intelligence) into our product offerings.
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• We offer generative AI in a secure environment built for brand safety and governance. Our AI-powered content operations platform, with industry leading digital asset management (DAM) software at its core, helps to optimize the creative process and improve the user experience with better search, recommendations, categorization and summarization.
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• Our AI empowers marketing teams to automate tasks, analyze data, and personalize content, ensuring scalability without sacrificing productivity.
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• AI automatically identifies asset characteristics and transforms them into words a human would search for. Translation, image alterations, personalization, and more are all streamlined by AI.
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• With our platform, marketers can efficiently produce a larger volume of content, engage customers on a personalized level, curate relevant materials, and make data-driven decisions to drive their content strategies forward.
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• Our AI offers up to 72% increase in discoverability and productivity, up to 61% reduction in production time, and up to 66% faster time to market.
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APRIMO BENEFITS WE OFFER:

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• Target Compensation: On-Target Earning ranging from an equivalent of $150,000 - $175,000 USD depending on job related knowledge, skills, and level of experience. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills and abilities, as well as internal equity, alignment with market data, or other law.
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• Competitive benefits coverage that begins on the first day of employment, and includes:
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• Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
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• Dental benefits with choice of two programs (PPO or HMO)
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• Vision benefits program
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• Health savings account (HSA)
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• Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
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• 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
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• Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
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• Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
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• For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for six weeks
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• Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting
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