Marketing Specialist

Summary

This position is Non-Appropriated Fund (NAF) and will be assigned to the Air Force Services Center at Port San Antonio, TX.

This is a regular full-time category position with guaranteed 40 hrs. per week. Employees appointed to a regular category position are eligible for benefits.

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Duties

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The Marketing Specialist (MarTech Manager) serves as the strategic lead for the Air Force Services (AFS) Non Appropriated Fund (NAF) marketing technology ecosystem, including the enterprise CMS, eCommerce, analytics, and related digital platforms. Provides governance, product ownership, and enterprise coordination to ensure digital platforms directly support revenue-generating business units and enterprise marketing objectives. Operates under the administrative and policy oversight of the Marketing Operations Branch Chief, who retains responsibility for enterprise compliance and inherently governmental functions. Execute responsibilities in collaboration with Strategic Marketing team members, cross-functional AFSVC partners, and contracted vendors to ensure alignment across digital, technical, and operational stakeholders. Performs platform-level system administration for the enterprise CMS and related MarTech platforms, including user provisioning, role and permission assignment, workflow configuration, template and module setup, and management of platform settings that support business operations. Conducts quality assurance testing, validates vendor releases, troubleshoots functional issues, and coordinates resolution with contracted developers. Implements and maintains digital analytics and tracking configurations to support measurement of customer behavior, digital conversion, and business unit performance. Configures tagging, dashboards, and reporting tools; validates data accuracy; and provides insights to inform platform enhancements and marketing decision-making. Owns and manages the security and compliance documentation required for NAF-funded digital platforms, ensuring all system information, technical artifacts, and supporting materials are developed, compiled, and submitted in coordination with technical and cybersecurity stakeholders. Initiates required compliance actions, tracks progress, routes documentation through appropriate offices, resolves comments, and ensures packages move through the full review and approval lifecycle. Authorization decisions and cybersecurity authority remain with designated enterprise authorities. Develops, drafts, and compiles documentation required to support digital operations, including governance guidance, platform change packages, technical requirements, SOW inputs, and compliance-related materials. Staff documents through appropriate offices and ensure timely routing, review, and resolution of comments. Prepare decision briefs and recommendations for the Marketing Operations Branch Chief. Serves as the Product Owner for AFS MarTech platforms, defining the roadmap, requirements, and prioritization of enhancements that improve customer experience, increase digital conversion, and strengthen revenue performance across business units. Identifies capability needs and modernization opportunities based on analytics, user feedback, and mission requirements. Maintains product backlogs, user stories, acceptance criteria, and release plans. Develops and maintains digital governance, including publishing standards, access roles, workflow rules, content lifecycle requirements, and digital compliance practices. Provides guidance to installations and program offices on interpreting and applying governance standards. Ensure platform requirements remain aligned with enterprise technical and security frameworks in coordination with technical stakeholders. Leads development of Statements of Work (SOWs), technical requirements, and evaluation criteria for MarTech services, and coordinates with Procurement teams for contract execution, renewals, and modifications. Monitors vendor performance and ensures deliverables meet requirements and support revenue-producing operations. Designs the strategy and framework for the MarTech training program and partners with Marketing Training & Development Manager(s) and the Installation Support Liaison for delivery, onboarding, and field communications. Ensure installations can effectively use digital platforms to promote programs, drive participation, and support business unit performance. Communicates platform changes, updates, and requirements across the AF MilMark Network.

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Requirements

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Conditions of employment

• This position requires the incumbent to complete a background investigation with favorable results.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/18/2026

Business Based Action, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:

Must have a bachelor's degree in marketing, business, communications, information systems, or a related field, combined with progressively responsible experience in digital governance, marketing technology management, product ownership, or enterprise digital operations; OR an equivalent combination of education and extensive professional experience. Demonstrated experience managing enterprise digital platforms, defining requirements, and overseeing vendor performance. Experience utilizing CMS platforms, applying digital governance and UX principles, and navigating accessibility standards and digital compliance requirements. Experience developing policy, writing governance documentation, and interpreting cybersecurity and privacy requirements. Experience managing multiple enterprise-level initiatives requiring analytical, organizational, and communication proficiency. Experience coordinating with IT, cybersecurity, vendors, and cross-functional teams.

Desired Experience:

Experience advising field-level personnel and translating technical policy into practical direction is preferred.

Knowledge, Skills and Abilities (KSA's):

Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas:

1. Knowledge of branding and marketing principles.
2. Skill in developing and managing marketing programs.
3. Able to communicate, coordinate, and exercise judgment.

**NOTE: Those qualified applicants who meet both the minimum qualification requirement(s) and highly preferred criteria(s) will be considered best qualified for this position and will be referred to the selecting official(s) first for consideration.

All other applicants will be referred as needed and requested by the selecting official(s).

**Reminder to Applicants: Your experience has to be clearly identified in your resume in order to receive consideration. If your resume does not provide enough information regarding your work history for us to make a creditable qualification determination, your application package may be rendered disqualified, and you will no longer be considered for this position.

(Format example: Employer name, position title, beginning and ending dates of employment, with summary of duties, etc.)

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

• Individual must fully meet qualification/eligibility/background requirements for this position.
• U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement..
• Male applicants born after December 31, 1959 must be registered for Selective Service.
• Direct deposit is required.
• Satisfactorily complete an employment verification (E-Verify) check.
• A probationary period may be required.
• Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
• Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
• Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
• Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
• This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
• Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

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