Head of Growth Marketing

The Opportunity

This is the marketing leader for a four-person growth studio. You will own strategy, messaging, editorial direction, campaign priorities, compliance workflow, and weekly reporting across borrower acquisition and LO recruiting. This is not a brand caretaker role. It is a hands‑on operator role for someone who can write, brief creative, review paid performance, tighten landing pages, manage a small team, and keep the company moving without losing compliance discipline.

Compensation: 145K-165K per year with added bonus

Includes: Dental Insurance, Life Insurance, Medical Insurance, Vision Insurance, PTO, 401k matching, Professional Development Assistance, etc.

Core Responsibilities

Growth Strategy and Positioning

• Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO recruiting, and internal LO enablement.
• Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention, pricing competitiveness, marketing support, and real human operations behind the technology.
• Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting, market commentary, operational proof, and tasteful industry humor.
• Set quarterly campaign priorities by market, channel, audience, and business objective.

Team Leadership

• Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting Coordinator / Marketing SDR.
• Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive report.
• Prioritize team workload so urgent creative requests do not crowd out measurable borrower and recruiting outcomes.

Borrower Acquisition Oversight

• Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture.
• Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch.
• Ensure borrower campaigns optimize toward qualified applications, locked loans, funded loans, and margin, not raw lead volume.

LO Recruiting Funnel Oversight

• Define target LO profiles by production volume, geography, company, product mix, and strategic fit.
• Own the content sequence and paid amplification strategy that moves LOs from awareness to founder/CSO conversation.
• Review top target accounts weekly and coordinate founder/CSO follow-up strategy.

Compliance and Quality Control

• Maintain a documented approval flow for ads, landing pages, email, SMS, videos, captions, social posts, testimonials, LO profile pages, and co-branded materials.
• Coordinate with compliance/legal on TILA/Reg Z, RESPA, Fair Housing, ECOA, CAN-SPAM, TCPA, NMLS, DRE, DFPI, testimonials, and record retention.
• Require NMLS identifiers, Equal Housing language/logos, state disclosures, and rate/fee DISCLAIMERS where applicable.

Required Qualifications

• 6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services.
• Hands‑on operator capability: you can write, edit, brief creative, read paid campaign performance, shape a landing page, and work in a CRM.
• Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels.
• Working knowledge of mortgage marketing compliance and the judgment to elevate instead of guessing.
• Comfort leading founder‑led content, executive narratives, and fast campaign iteration.
• Fluency with HubSpot or comparable CRM/automation, GA4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads, and performance dashboards.

Preferred Qualifications

• Direct experience marketing to producing loan officers or building mortgage/real estate recruiting campaigns.
• Experience with Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge, or mortgage‑specific marketing tools.
• Experience managing video‑led content teams or founder‑led media programs.
• LA‑area presence and willingness to be in Woodland Hills for production and leadership meetings.

Key Performance Indicators

• Qualified borrower leads, completed applications, locked loans, funded loans, and cost per funded loan by channel.
• Qualified LO conversations booked with founder/CSO: 8-12 in first 90 days, 30-40 by 6 months, 75-100 by 12 months.
• LOs hired attributable to the marketing/recruiting engine: 1-2 in first 90 days, 4-6 by 6 months, 10-15 by 12 months.
• Content shipped vs planned: 95%+ adherence to weekly calendar.
• Compliance incidents: target zero.
• Weekly executive report delivered every Friday with diagnosis, not just numbers.