Coordinator of Enrollment Management

Job Title Coordinator of Enrollment Management General Description The Coordinator of Enrollment Management reports to the Director of Enrollment Management. The Coordinator develops, executes, and optimizes multi‑channel communications and event strategies that support the full student lifecycle, supporting awareness, engagement, and action across key milestones such as application, registration, onboarding, persistence, retention, and student success. This role advances Enrollment Management priorities by improving student outreach, reducing enrollment barriers, supporting retention‑focused initiatives, and generating student‑facing events and engagement opportunities. Key Responsibilities and Duties Develop and manage enrollment management events and communications that strengthen the student experience across the full student journey, supporting awareness, engagement, and action from initial interest and application through registration, onboarding, first‑year milestones, continued enrollment, completion, and student success. Provide communications and program management support for first‑year and onboarding programming such as New Student Orientation (NSO), welcome events, first‑year checkpoints, onboarding tasks, and early‑term engagement touchpoints—helping students prepare, attend, and complete required steps for a successful start. Support the event planning, promotion, and follow‑up communications for admissions related events such as open houses, information sessions, campus tours, registration events, high‑school visits, and virtual engagement opportunities, with a focus on increasing participation and conversion to next steps. Coordinate event communications from start to finish (invites, reminders, confirmations, day‑of messaging, and post‑event follow‑up), including thank‑you messages, next‑step instructions, appointment prompts, and resource links to improve follow‑through and reduce drop‑off/melt. Write, edit, and produce student‑centered messaging that is clear, supportive, and action‑oriented, translating complex enrollment and progression next steps into plain language and compelling images to reduce barriers and confusion. Develop content across platforms, including email, SMS/text, print materials, web/landing page copy, social content, physical displays, and event‑related messaging, ensuring consistency in tone and student‑facing clarity. Collaborate across Enrollment Management and campus partners (Admissions, Financial Aid, Student Accounts, One‑Stop Centers, Academic Advising, Marketing/College Relations, etc.) to ensure communications are accurate, consistent, and improve the student experience for both new and returning students. Coordinate with Enrollment Management partners to ensure messaging supports strategic priorities such as increasing registrations, improving yield, reducing melt, strengthening retention, and enhancing student engagement. Track and report on the effectiveness of enrollment communications related to first‑year milestones, continued enrollment, and student success and engagement efforts by leveraging data including insights generated from EAB Recruitment Success, Navigate 360 and Edify. Maintain and improve communication workflows and outreach calendars in EAB Recruitment Success and EAB Navigate, ensuring outreach is timely, accurate, accessible, and aligned to enrollment milestones and student needs. Create and manage audience segments and targeted outreach lists to support distinct communications for new students and returning students, including time‑sensitive outreach related to registration, milestone deadlines, and support services. Education Requirements Master’s degree required. Experience and Skills Minimum of two (2) years of experience in marketing, communications, enrollment management, or customer engagement. Experience using EAB products to manage communication workflows, segment audiences, develop targeted outreach lists, and support student outreach across enrollment milestones. Proven experience writing and producing multi‑channel communications (email, text/SMS, print, social media, graphic representations, and event communications). Experience creating compelling, student‑friendly content, events and visual/graphic materials with attention to brand consistency. Experience using data insights and reporting tools (within EAB products and/or similar platforms) to monitor engagement, interpret results, and improve communication effectiveness. Excellent written and verbal communication skills with the ability to engage diverse audiences. Familiarity with cross‑functional Enrollment Management operations (Admissions, Financial Aid, Student Accounts, Academic Advising, One‑Stop Centers, and Marketing/College Relations). Valid driver’s license and access to a vehicle. Competencies Strong attention to detail and ability to manage multiple communications and event‑related outreach simultaneously across multiple channels. Strong organization and project coordination skills, including the ability to manage timelines, priorities, and deadlines while maintaining high‑quality work. Ability to collaborate across departments and work effectively within a team environment in support of shared Enrollment Management goals. Excellent problem‑solving skills with the ability to analyze information, identify barriers, and support solutions that improve student engagement and enrollment outcomes. Comfort working in a fast‑paced environment with competing priorities, peak periods, and evolving needs. Strong student service mindset with a commitment to student success and a diverse, inclusive student body. Spanish language preferred. Physical Demands This position’s duties are normally performed in a typical interior/residence work environment. Some physical effort required; the employee may occasionally lift or move up to 25 pounds. Some travel required. Salary $58,000-$60,000 Benefits We offer a comprehensive benefits package for full‑time faculty and staff which includes medical, dental and vision benefits. Additional benefits include twenty vacation days, ten paid holidays, and a ten‑week summer work schedule allowing the college to close on Fridays. Other benefits include gym privileges, tuition remission for credit and non‑credit courses at UCNJ Union College of Union County, NJ, and tuition reimbursement for an approved degree program at an accredited college or university. Terms of Employment Full time. Flexible schedule to meet department needs. Some evenings, weekends, and extended hours may be required. Ability and willingness to travel on short notice to on‑ and off‑campus sites as needed by the college. Overtime may be required throughout the year, especially at peak times. Employees must establish primary residency in New Jersey within one year of appointment unless an exemption applies. EEO Statement UCNJ Union College of Union County, NJ does not discriminate and prohibits discrimination, as required by state and/or federal law, in all programs and activities, including employment and access to its career and technical programs. UCNJ Union College of Union County, NJ is an EEO / AAP Employer/Protected Veteran/Disabled. #J-18808-Ljbffr Union County College