Business Analyst, Advanced Infrastructure and Capabilities

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal Advertising Platforms & Services (AP&S) leads the product development, project management, and day-to-day operations of NBCUniversal’s advertising technology suite. Serving internal and external customers, the division supports NBCUniversal’s $10B+ annual advertising business and builds platforms powering the future of advertising at NBCU.

The Activation Infrastructure and Capabilities team builds and evolves connected products that support audience planning, forecasting, activation, measurement, and AI-enabled workflows. These platforms help Sales, Planning, Activation, Account Management, and Operations teams execute advertising campaigns efficiently and at scale.

The Business Analyst will support business analysis, product testing, and operational readiness across the activation infrastructure product suite.

Responsibilities:

Reporting to the Sr. Product Manager, this role will:

• Analyze product performance, operational data, and key performance indicators to identify trends and actionable insights.
• Develop and execute product testing strategies, including user acceptance testing, validation, and quality assurance.
• Build custom reporting matrices to address stakeholder questions and support decision-making.
• Document business processes, system requirements, and operational workflows for product launches and enhancements.
• Support feature delivery through analysis, testing, issue triage, and cross-functional coordination.
• Monitor and report on product adoption, performance, and operational health.
• Maintain product documentation and partner with the Ad Sales Center of Excellence (COE) to update templates, training materials, and quick-reference guides.

Qualifications

Required

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Experience documenting business requirements, workflows, and process improvements.
• Proficiency with Microsoft 365 applications.
• Experience with Jira, Confluence, Monday.com, or similar project management tools.
• Strong written and verbal communication skills, with the ability to collaborate across technical and non-technical teams.
• Excellent organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

Preferred

Qualifications

• Knowledge of the media, advertising, or Ad Sales industry.
• Experience with business intelligence and reporting tools such as Power BI, Tableau, or MicroStrategy.
• Experience with data visualization, reporting, and performance measurement frameworks.
• Demonstrated ability to anticipate needs and manage multiple projects.
• Ability to balance strategic thinking with tactical execution.

Additional Requirements:  

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. 

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on us.fitly.work.