Senior Specialist, Product Management

Company Overview Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more. Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru. Why Work at Brother? Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning. Role Overview The Senior Specialist, Product Management, supports all product marketing strategy efforts for the Business Machine Group. This position works towards being a subject matter expert on the products and supports the execution of Brother’s marketing plans through all touchpoints. This position understands the competitive landscape, customer buying behavior, and market trends, and then uses that information to develop and execute relevant marketing materials and product positioning, with guidance from management. This position takes a leadership role with a variety of marketing projects, collaborating with key stakeholders to ensure projects are completed accurately and on time. Duties & Responsibilities Market / Data Analysis Create in-depth market and brand analyses to support Go-to-Market strategy On a weekly basis, monitor/track brand performance and initiatives (market share, POS data, etc.) Continuously acquire and share competitive MI (market intelligence) with broader GTM team Leverage syndicated data, listening data, and market research to help formulate new go-to-market concepts and ideas to combat competitive threats Develop insights and create executive summaries based on information gathered Maintain and document full understanding of the competitive environment to assess impact on business (competitive grids, retailer assortments, etc.) Take the lead on ad-hoc GTM projects as needed New Product Launch Execution Drive the process for new product launches and documentation needed Maintain up-to-date records in the project management software (Workfront) & coordinate with key stakeholders accordingly Take the lead on development of Advance Specification Sheets and other launch documents Ensure execution on Brother-USA touchpoints for new product launches (e.g. Project Information Management (PIM) system; Digital Asset Management (DAM) system) Work with CXC to execute strategic messaging strategies during launch process (Cartons, Mylars, Marketing Material, etc.) and update Channel content as needed Audit PDPs across retail to ensure consistency with messaging grids and prioritized KSPs (key selling points) Account Management & Sales Support Work with Sales team on creating channel / customer specific marketing materials used for on-line and in-store activity Ensure consistent look and feel for each product segment while remaining true to the overall strategic direction Use market research data to provide content and direction to the Sales and Channel teams, with support from management Review and maintain channel partner webpages & coordinate with key stakeholders accordingly Marketing Liaison (Internally focused departments) Act as a marketing liaison for key stakeholders, including Customer Experience Center (CXC), Marketing Communications, and Legal Ensure strategic imperatives are executed across all marketing touchpoints Support execution of replenishment/anything genuine programs for hardware related items Communicate with counterparts in cross-functional teams to ensure completion of marketing materials Experience & Qualifications Education: Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field Experience: Minimum 5 years a combination of experience spanning the following areas: Experience supporting a Marketing department or function through the execution of various deliverables, marketing materials, and other tactics Experience analyzing market data and interpreting/communicating results Less than 1 year: Experience working in office solutions, consumer electronics, or a similar market Other Skills/Knowledge/Abilities: Strong analytical skills Critical thinking & problem-solving skills Ability to collaborate with others and build relationships with internal and external stakeholders Strong communication skills (verbal/written/interpersonal) Ability to manage multiple projects and meet deadline requirements Strong attention to detail & organizational skills Ability to understand and enhance the customer experience Additional Details For This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. Base Salary The targeted base salary range for this position is$ 75,000.00 - $ 90,000.00 per year. Base salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. The base salary accounts for the entirety of the on-target earnings for this role. No additional incentives or variable pay are applicable. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Details are available at Our Mission, Vision & Culture Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at View email address on click.appcast.io . #J-18808-Ljbffr