Marketing Operations Specialist

Marketing Operations SpecialistAs a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform (Eloqua) and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.Email OperationsCampaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variablesMarketing Automation Configuration: Build email streams according to campaign logic in marketing automation platformCampaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logicDeployment: Execute email marketing (schedule, send and measure)Quality Assurance: Monitor campaigns to ensure automation is working as designedReporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)Marketing Automation Systems DevelopmentTechnology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systemsWhat you will need:Bachelor's Degree, preferred2+ years of applicable work experienceExperience with Marketing Automation, Eloqua experience (preferred)Proficient in HTML for email buildingProficient in ExcelPrevious experience with CMS or CRM (preferred)Business acumen and professional verbal/non-verbal communication skillsAbility to build and maintain relationships with a high degree of professionalismAbility to manage multiple projects simultaneously with exceptional attention to detail and impeccable executionCreative problem solver with excellent verbal and written communications skillsConfident, self-motivated individual with strong bias toward action