Media Planner

Job Description

Job Description

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life.The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with client business objectives and elevate the craft of media across the agency.You will collaborate closely with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision and care. This role requires strong attention to detail, analytical thinking, and the ability to translate strategy into accurate, effective execution.From research and planning through trafficking and campaign management, you will help ensure our work is not just delivered, but delivered well.CraftsmanshipBring discipline and excellence to media planning, ensuring accuracy, impact, and value for clients.Support development of media plans aligned to client objectives and media briefsConduct channel, audience, and competitive researchReview and evaluate vendor proposalsAssist with budget allocation and media mix planningBuild Insertion Orders within AdvantageTranslate media plans into trafficking documentationExecute QA across platforms and internal documentation prior to launchMonitor pacing and support optimizations based on performanceCuriosityStay relentlessly curious about the changing media landscape and use insights to fuel smarter client work.Research emerging media trends and industry updatesExplore new vendor and partner opportunitiesAsk thoughtful questions to strengthen planning recommendationsContinuously seek ways to improve process, efficiency, and outcomesCreativityTransform client challenges into media-led ideas that stand out and make brands unignorable.Contribute to presentation development and storytellingSupport development of integrated media ideas across channelsThink beyond execution to understand how media amplifies creative impactCultureBe an A&G ambassador by fostering collaboration, inclusion, and team health as the foundation of great work.Collaborate cross-functionally with media, analytics, creative, account, and project teamsMaintain clear and professional communication with vendors and partnersDemonstrate accountability, positivity, and a team-first mindsetBring energy, humor, and a willingness to learnWhat You Bring:Bachelor's degree in Advertising, Marketing, Communications, Media, or related field1+ year of media planning and buying experience in an agency or brand environmentHands-on digital trafficking experienceExperience building campaigns in Facebook Ads ManagerExperience with Excel and/or Google SheetsStrong attention to detail and organizational skillsClear verbal and written communication skillsAbility to manage multiple priorities in a fast-paced environmentPreferredExperience with Google Campaign ManagerExperience creating UTM parameters and supporting tagging processesStrong quantitative and problem-solving skillsFamiliarity with Microsoft Office and/or Google WorkspaceWhy A&G?Join a vibrant team that values creativity, innovation, and making a positive impact.Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world. If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.A&G is not offering immigration sponsorship for this position at this time.* A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.