Senior CRM & Lifecycle Marketing Specialist
Backroads
Backroads is seeking a highly technical CRM & Lifecycle Marketing Specialist to build and optimize nurture campaigns across the guest journey. You will focus on automated email journeys, segmentation, personalization and maintaining data-driven campaign quality. The role requires hands-on SFMC experience, including Journey Builder and Email Studio, with strong HTML/CSS/AMPscript skills. Expect a hybrid in Berkeley, CA environment and cross-functional collaboration to improve engagement and #J-18808-Ljbffr Backroads
Vacancy posted 11 hours ago
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