Sr Manager, Lifecycle & Growth Marketing

Current Employees of Happen Bank: Please apply via your internal Workday AccountHappen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.About the RoleHappen Bank is building a centralized lifecycle marketing function for the first time, and this role is at the heart of it. As Sr Manager of Lifecycle & Growth Marketing, you will own the growth marketing agenda across owned channels — driving acquisition, remarketing, cross-sell, and retention programs that directly move revenue — while also building the journey infrastructure that makes those programs compound over time.This is a builder role; you will help establish how growth marketing operates at Happen Bank across owned channels (email, push, SMS, in-app), from promotional campaigns and remarketing to onboarding journeys and trigger-based programs, while developing the team and cross-functional relationships that make the work possible. Your mandate is to make owned channels perform like a growth engine while strengthening the member relationship.We recently rebranded to Happen Bank, and this role arrives at exactly the right moment: as we step into a new brand identity, lifecycle marketing has a unique opportunity to define what that relationship with our members actually feels like.What You'll DoOwn the growth marketing roadmap across owned channels — prioritizing promotional campaigns, remarketing, cross-sell, and retention programs alongside journey and trigger work, setting goals, and partnering with the Sr Director to align strategy to business outcomesOwn the growth marketing program calendar — promotional emails, remarketing campaigns, cross-sell programs, and offer strategy — with the same rigor you bring to journey work: clear hypotheses, defined audiences, and measurement that isolates incremental impactLead onboarding end-to-end across all owned channels, designing journeys that activate new members and set the foundation for long-term engagementOwn the trigger and behavioral email roadmap, identifying opportunities to move from batch-and-blast to event-based, personalized communicationsBuild and manage the experimentation agenda - designing tests, sequencing hypotheses across programs, and synthesizing results into team-wide learningsIn partnership with the growth analytics team, develop and manage a performance reporting framework that communicates lifecycle's contribution to revenue and LTV to senior leadershipPartner with PMM and creative teams on campaign briefs, messaging strategy, and experimentation ownership, building trust and clarity on roles and responsibilitiesLead the launch and growth of SMS as a new marketing channel in partnership with the Sr Director, including workflow design and compliance requirementsUse AI tools to accelerate brief development, campaign analysis, and team workflows — and model what an AI-enabled marketing team looks like in practiceLead and develop a high performing Lifecycle and Growth Marketing teamAbout You8+ years of experience in growth marketing, lifecycle, CRM, or retention, with demonstrated success driving measurable business outcomes through owned channels; including 3+ years in people managementYou lead with a growth marketer’s instincts — you think in revenue impact, audience efficiency, and incrementality — and you know how to apply that rigor to owned channels where the levers are different than paidYou own experimentation as a discipline, designing tests with clear hypotheses, sequence them against business priorities, and build learning systems your team can act onYou develop people intentionally - you have grown earlier-career marketers and you know the difference between delegating and developingYou hold a high bar for how your team uses AI - pushing for adoption where it genuinely improves outcomes and maintaining rigor around data quality, oversight, and accountability. You’re building team capability proactively, not waiting for a top-down directiveYou use AI to accelerate content development, audience analysis, and campaign optimization - and you’re discerning about where editorial judgment still belongs to a human. You’ve thought through brand and compliance implications of AI-generated content, and you’re building workflows your team can trust and repeatYou operate well with ambiguity - you can set direction when the playbook doesn’t exist yet, and you bring others along without waiting for perfect informationBachelor’s degree or higher, or equivalent combination of education and experienceNice to HaveExperience with Salesforce Marketing Cloud (SFMC) or comparable platforms (Braze, Iterable, HubSpot)Familiarity with CDPs and how data infrastructure enables lifecycle personalization at scaleBackground in consumer financial services or another regulated industryExperience launching a net-new marketing channel (SMS, push, in-app)Exposure to LTV modeling or customer value measurement frameworksWork Location San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT)While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 183,000-215,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid#LI-HB1Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.SummaryLocation: San Francisco, CAType: Full time