Senior Lifecycle Marketing Manager

About The Role We're looking for a Senior Lifecycle Marketing Manager to own the end-to-end customer journey—from onboarding and activation through engagement & retention. You will build data-driven lifecycle programs across our owned channels that deepen relationships with the practices on our platform, drive product adoption, and reduce churn. This is a build opportunity: you will be the first dedicated owner of this function, responsible for defining the strategy, standing up the programs and processes, setting priorities, and building the cross‑functional muscle to make it all run. This role is a strong fit for someone who thrives in ambiguity, is energized by a blank canvas, and knows how to turn scattered pieces into a coherent, scalable function. The ideal candidate has deep lifecycle expertise, strong analytical instincts, and B2B experience. What You’ll Do Establish and own the customer lifecycle function from the ground up, defining strategy, setting priorities, and building the processes and systems to scale it. Develop and execute programs that support customer onboarding, activation, product adoption, engagement & retention. Design segmented, personalized messaging strategies tailored to different customer cohorts. Build automated workflows and behavioral triggers that guide customers through key lifecycle stages and encourage healthy platform engagement. Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies. Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities. Partner with Customer Success and Sales to develop customer success stories that support retention, adoption, and growth. Maintain a lifecycle roadmap that drives measurable improvements in retention, product adoption, and customer lifetime value. What We’re Looking For 7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing. B2B SaaS marketing experience is required. A builder’s mindset—comfortable operating with ambiguity, determining priorities without a playbook, standing up new programs, processes, and functions from scratch. Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data. Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics. Strong analytical skills—able to interpret data into hypotheses and an experimentation strategy. Experience developing customer success stories, case studies, or customer education content—including knowledge bases, onboarding content, and how-to guides—is a plus. Compensation Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of commissions. Variable compensation type is determined by your role and level. Other benefits may include stock options, an unlimited paid time off policy, and up to 100% coverage on medical, vision and dental insurance. NexHealth compensation range: $150,000—$175,000 USD Benefits Full medical, dental, and vision coverage (up to 100% covered). 401(k) and commuter benefits. Flexible PTO. High‑impact work that directly improves the healthcare experience for millions of people. We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We provide reasonable accommodation for individuals with disabilities to participate in the application or interview process. Contact View email address on click.appcast.io to request assistance. #J-18808-Ljbffr