Head of Marketing Management Remote (m/f/d)

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

We are looking for a data-driven Lifecycle Marketing Manager to plan, build, and optimize programs that help existing Docusign customers adopt key features, deepen product usage, and stay engaged over time. In this highly cross‑functional role, you'll partner closely with Product‑Led Growth, Product Marketing, Growth Marketing, Marketing Operations, Data & Analytics, Customer Success, and Regional Marketing teams to turn business goals into scalable lifecycle programs.

This position is an individual contributor role reporting to the Lifecycle Marketing Director.

Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers

Develop, manage, and optimize always‑on and one‑to‑many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights

Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention

Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time

Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms

Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go‑to‑market plans and customer journeys

Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams

Champion a customer‑first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Employee divides their time between in‑office and remote work. Access to an office location is required. (Minimum 2 days per week; may vary by team but will be weekly in‑office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)

5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast‑growing B2B SaaS or product‑led company

Experience building and launching multi‑step email and/or in‑product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation

Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast‑paced environment

Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences

Experience working with marketing automation and customer data platforms (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)

Familiarity with product‑led growth and sales‑assisted motions, and how lifecycle marketing can support both self‑serve and sales‑led journeys

Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre‑established sales goals. Non‑Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.

Paid Time Off: earned time off, as well as paid company holidays based on region

Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement

Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment

Retirement Plans: select retirement and pension programs with potential for employer contributions

Learning and Development: options for coaching, online courses and education reimbursements

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at View email address on click.appcast.io you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at View email address on click.appcast.io's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can‑do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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