Head of Marketing Management

The OpportunityHinge Health is looking for a Growth Marketing Manager who will lead initiatives that drive member engagement through lifecycle marketing campaigns and serve as a consumer product marketer for new programs and products. You'll work closely with our clinical team (the physical therapists, coaches, and care managers who work directly with members) to ensure marketing and clinical touchpoints work together to drive better member outcomes. You'll also partner with data science, creative, and product teams to design experiments, build personalized experiences, and measure what's working.At Hinge Health, we're building AI into everything we do. In this role, you'll be on the forefront of AI in marketing, using AI tools to accelerate your work and partnering with our AI and product teams to develop smarter, more personalized member communications. Develop hypotheses rooted in data and member insights, design and execute experiments, analyze results, and turn learnings into action. Collaborate with the physical therapists, coaches, and care managers who work directly with members to ensure marketing and clinical communications reinforce each other and drive better member outcomes.Push the boundaries of AI in marketing. Dig into campaign performance data to find what's working and what's not. Present clear, data-driven recommendations to leadership and cross-functional partners.Work with data science, creative, engineering, product, and operations teams to get things done. You'll need to influence without authority and build strong partnerships to deliver on complex initiatives.Basic QualificationsMinimum 2 years of relevant work experience in consumer growth marketing, lifecycle marketing, consumer product marketing, with demonstrated progression in scope and impact. B2C experience required, ideally in digital health, healthcare, wellness, or consumer technology.Lifecycle marketing and experimentation: proven track record of building and executing lifecycle campaigns across channels (email, SMS, push, direct mail), including designing rigorous experiments, analyzing results, and using data to drive ongoing optimization. Comfortable working with analytics tools and partnering with data science teams on segmentation, targeting, and measurement.Consumer product marketing: experience developing consumer messaging, value propositions, and go-to-market strategies for product launches. AI-driven content generation, automated analysis, personalization platforms, LLMs) in your marketing work. Cross-functional leadership and communication: demonstrated ability to lead and influence complex, multi-stakeholder initiatives without direct authority across product, engineering, data science, creative, and operations. Proactive and independent: you set your own priorities, anticipate risks, troubleshoot issues, and drive projects forward with minimal oversight. About Hinge HealthAt Hinge Health, we’re using technology to scale and automate the delivery of healthcare - starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide. With an AI-powered human-centered care model, Hinge Health leverages cutting-edge technology to improve outcomes, experiences and costs to help people move beyond their pain. The platform addresses a broad spectrum of MSK care - from acute injury, to chronic pain, to post-surgical rehabilitation - through personalized, evidence-based care.As the preferred partner to 50+ health plans, PBMs and other ecosystem partners, Hinge Health is available to over 20 million people across more than 2,550 employers. The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.Learn more atWhat You'll Love About UsInclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.Manage your own learning and developmentCulture & EngagementHinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.We'll never ask for financial details during the hiring process and only use "@hingehealth.If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center. Compensation Range: $150K - $206KLocationSan Francisco-HQEmployment TypeFull timeLocation TypeHybridDepartmentRnDGrowthCompensation$150K - $206K • Offers EquityThis position will have an annual salary, plus equity and benefits.