Senior Marketing Manager

We are a fast-growing technology company developing innovative AI-powered and IoT-connected hardware solutions for consumers and enterprises. Our products combine intelligent edge computing, connected devices, cloud software, and data-driven insights to solve real-world challenges across smart homes, IoT, and enterprise applications. As we continue to expand our presence in North America, we are looking for a strategic and hands-on Senior Marketing Manager to accelerate brand awareness, customer acquisition, product adoption, and revenue growth. The Opportunity We are seeking an experienced marketer who understands how to bring innovative hardware products to market and create compelling narratives for both technical and non-technical audiences. The ideal candidate has experience marketing technology hardware products—including AI, IoT, connected devices, smart home solutions, networking equipment, security systems, industrial technology, or enterprise hardware platforms. This role will work cross-functionally with Product, Sales, Channel Partners, Customer Success, and Executive Leadership to drive integrated marketing initiatives across the entire customer journey. Key Responsibilities Strategic Marketing Develop and execute integrated marketing strategies aligned with company growth objectives. Own annual and quarterly marketing plans, budgets, KPIs, and performance reporting. Define product positioning, messaging, and go-to-market strategies for new product launches. Translate complex technical capabilities into compelling business value propositions. Product & Go-To-Market Lead go-to-market planning for hardware and software product launches. Build customer personas, market segmentation, and competitive analyses. Collaborate with Product Management to define messaging frameworks and product narratives. Develop sales enablement content including pitch decks, battle cards, customer stories, and product collateral. Demand Generation Create and execute multi-channel demand generation campaigns. Drive lead generation across digital marketing, content marketing, webinars, events, paid media, and partner programs. Optimize customer acquisition funnels and lifecycle marketing programs. Measure campaign effectiveness and continuously improve ROI. Content & Thought Leadership Develop content strategies across blogs, case studies, whitepapers, videos, social media, and customer success stories. Position company executives and subject matter experts as industry thought leaders. Support PR, analyst relations, and industry speaking opportunities. Events & Partner Marketing Manage participation in industry trade shows, conferences, and customer events. Develop co-marketing initiatives with channel partners, system integrators, distributors, and technology partners. Support field marketing activities to drive pipeline growth. Analytics & Performance Track and report on marketing-sourced pipeline and revenue contribution. Analyze customer insights, market trends, and competitive dynamics. Build dashboards and recommendations to improve campaign performance. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field. 5+ years of B2C technology marketing experience. 3+ years of experience marketing hardware, connected devices, AI products, IoT solutions, networking equipment, security technology, robotics, or enterprise technology. Proven experience managing product launches and go-to-market programs. Strong understanding of digital marketing and lead generation strategies. Experience creating messaging for technical and business audiences. Excellent written, verbal, and presentation skills. Strong project management skills and ability to manage multiple priorities. Experience working in fast-growing technology companies. Preferred Qualifications Experience within AI, IoT, robotics, computer vision, edge computing, smart devices, cybersecurity, industrial automation, or enterprise hardware. Familiarity with channel marketing and partner ecosystems. Experience supporting both direct sales and channel sales organizations. MBA or advanced degree is a plus. Experience in venture-backed startup environments. #J-18808-Ljbffr