B2C Demand Generation Manager

B2C Demand Generation Manager, responsible for developing and executing full-funnel demand generation campaigns targeting US consumers, working full-time in a remote capacity. Key Responsibilities Develop and execute demand generation campaigns across various channels to recruit new panelists Design and run A/B tests and maintain dashboards to track recruitment metrics and optimize campaign performance Manage relationships with external agencies to ensure alignment with brand standards and campaign objectives Required Qualifications 6-10 years of experience in demand generation or performance marketing with a B2C focus Proven track record of executing high-volume consumer acquisition campaigns with measurable results Experience managing agency relationships effectively Strong analytical skills with experience in building performance dashboards Expert proficiency in Google Workspace and familiarity with marketing platforms and AI tools