Senior Instructional Designer - Sales Enablement

Senior Instructional Designer

At Semperis, our mission is to be a Force for Good. Starting with being a great place to work. We believe that when people feel valued, supported, and empowered, they do their best work. That's why we focus on creating an employee experience rooted in purpose, growth, and balance. Semperis has been recognized as one of America's Fastest-Growing Cybersecurity Companies by the Inc. 5000, a DUNS 100 Top Startup to Work For, and a multi-year Inc. Best Workplace awardee.

Semperis is seeking a Senior Instructional Designer to join the Global Sales Enablement team in a senior individual contributor role focused on architecting and delivering world-class learning experiences that drive measurable seller performance across the global go-to-market organization. This role owns the full instructional design lifecycle—from discovery and needs analysis through development, deployment, and evaluation—across a broad portfolio including new hire onboarding, product enablement, competitive training, sales skills development, and partner certification. Ideal for a highly skilled learning designer who blends creative vision with rigorous instructional methodology, the role sits at the intersection of technology, storytelling, and sales performance, translating complex cybersecurity concepts into compelling, learner-centric experiences. The Senior Instructional Designer will collaborate closely with the Head of Global Sales Enablement, the EMEA Learning Consultant, subject matter experts across the business, and the MindTickle LMS platform to build and scale a best-in-class enablement content engine.

Key Responsibilities

Instructional Design & Content Architecture

• Lead the design and development of comprehensive learning programs across multiple modalities: e-learning (SCORM/xAPI), instructor-led training (ILT), virtual instructor-led training (vILT), microlearning, video-based learning, interactive simulations, and performance support tools.
• Apply advanced instructional design frameworks (ADDIE, SAM, backward design) and learning science principles (cognitive load theory, spaced repetition, retrieval practice) to create highly effective, scalable learning experiences.
• Design and develop full-scale onboarding curricula including role-based learning paths, 30-60-90 day programs, competency assessments, and certification tracks within MindTickle.
• Build product enablement content that translates technical cybersecurity concepts (Active Directory security, identity threat detection, forest recovery) into clear, compelling, and sales-relevant learning for non-technical audiences.
• Create scenario-based and situational learning content—including branching simulations, deal-based case studies, and role-play scripts—that mirrors real-world selling situations.
• Develop sales play content, battle cards, competitive positioning modules, and objection-handling guides in close collaboration with product marketing and competitive intelligence teams.

Needs Analysis & Learning Strategy

• Partner with the Head of Global Sales Enablement and business stakeholders to conduct thorough training needs analyses (TNA), identifying root cause performance gaps and recommending the most appropriate learning interventions.
• Evaluate existing content libraries to identify gaps, redundancies, and opportunities for modernization; develop a systematic content refresh and governance cadence.
• Translate complex GTM priorities, product launches, and sales methodology rollouts into structured, phased learning journeys with clear objectives, sequencing, and success metrics.
• Contribute to the development of the global enablement content strategy, ensuring consistency of quality, voice, and instructional rigor across all programs and regions.

Multimedia Production & Tooling

• Produce high-quality learning assets using industry-standard authoring tools including Articulate 360 (Storyline and Rise), Camtasia, Adobe Creative Suite, and similar platforms.
• Script, storyboard, and direct video-based learning content including explainer videos, scenario walkthroughs, and executive message recordings.
• Build and manage content within the MindTickle LMS platform, including course configuration, assignment logic, assessment design, and reporting setup.
• Champion the use of emerging technologies and learning innovation—including AI-assisted content creation, video coaching tools (e.g., MindTickle Missions), and adaptive learning approaches—to keep Semperis's enablement content at the cutting edge.
• Maintain brand consistency and visual standards across all learning content, ensuring a polished, professional, and on-brand learner experience.

Stakeholder Collaboration & SME Management

• Lead structured SME engagement processes including discovery interviews, content review cycles, and sign-off workflows to efficiently extract expertise and maintain content accuracy.
• Collaborate closely with product marketing, solutions engineering, competitive intelligence, and regional sales leaders to ensure content is technically accurate, commercially relevant, and current.
• Partner with the EMEA Learning Consultant to ensure global content is localized appropriately and regionally relevant for EMEA audiences and buyer personas.
• Support channel partner enablement by developing training and certification content for strategic partners such as CDW and Guidepoint.

Measurement, Quality & Continuous Improvement

• Define learning objectives using Bloom's Taxonomy and design assessments (knowledge checks, scenario assessments, competency evaluations) that validly measure learning outcomes.
• Apply the Kirkpatrick Model to evaluate program effectiveness across all four levels—reaction, learning, behavior, and results—using MindTickle data, Salesforce performance metrics, and manager feedback.
• Establish and maintain content quality standards, style guides, and instructional design templates to ensure consistency and efficiency across the team.
• Track content consumption, completion rates, assessment performance, and engagement metrics; translate data into actionable insights and recommendations for program improvement.
• Present enablement content updates, program performance recaps, and design recommendations to the Head of Global Sales Enablement and senior GTM stakeholders.

Qualifications

Required

• 6+ years of instructional design experience, with at least 3 years in a B2B SaaS or technology company sales enablement environment.
• Expert-level proficiency with Articulate 360 (Storyline and Rise) or equivalent e-learning authoring tools; strong portfolio of published learning content required.
• Deep knowledge of instructional design methodologies and adult learning theory (ADDIE, SAM, Bloom's Taxonomy, Kirkpatrick Model, 70-20-10 framework).
• Proven ability to translate complex, technical subject matter into engaging, learner-friendly content for non-technical audiences.
• Experience building and managing content within a modern LMS platform; MindTickle experience strongly preferred.
• Strong project management skills with the ability to manage multiple concurrent design projects, prioritize effectively, and consistently meet deadlines.
• Exceptional written communication skills, including the ability to write clear learning objectives, compelling scripts, and effective performance support copy.
• Demonstrated experience collaborating with and managing SMEs across functions (product, engineering, sales) to efficiently extract knowledge and maintain accuracy.
• Comfortable working autonomously in a fast-paced, high-growth, globally distributed environment.

Preferred

• Experience in the cybersecurity industry or adjacent technology categories (identity security, cloud security, infrastructure protection, or similar).
• Familiarity with Active Directory, identity threat detection, or hybrid IT concepts is a significant plus.
• Experience designing content for sales roles using structured methodologies such as MEDDPICC, Miller Heiman Strategic Selling, Challenger Sale, or Sandler.
• Proficiency with video production tools such as Camtasia, Adobe Premiere, or similar; experience scripting and producing professional learning videos.
• Experience designing channel/partner certification programs.
• Familiarity with xAPI/SCORM standards and LRS data for learning analytics.
• Experience using AI-assisted content creation tools to accelerate development without sacrificing quality.
• Instructional design certifications (ATD CPLP/CPTD, CPTM, or equivalent) are a plus.

Why Join Semperis?

You'll be part of a global team on the front lines of cybersecurity innovation. At Semperis, we celebrate curiosity, integrity, and people who take initiative. If you're someone who sees the glass as half full, embraces challenges as growth opportunities, and values a healthy balance between work and life—we'd love to meet you.

Semperis maintains office locations in several cities across the globe. Candidates who reside within 45 miles of one of our offices—or where the job description specifies a required location—will follow our hybrid work model. This includes working onsite some days per week and remotely the remaining days.

Semperis is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, ethnicity,