Enrollment Growth: Paid Search Specialist
Pearson
Pearson is seeking a Specialist, Performance Marketing to manage and optimize paid search campaigns across Google Ads, Microsoft Ads, and SA360. You will monitor performance, conduct keyword analysis, and implement optimization strategies to drive enrollment goals. The role emphasizes data-driven decision making, collaboration with internal teams and agencies, and ongoing testing of bidding strategies, ad copy, and audience segments to improve enrollment and efficiency. #J-18808-Ljbffr Pearson
Vacancy posted 3 days ago
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