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Primary Care, Regional Sales Director (West)

Cascadia Search Group

Regional Sales Manager, Primary Care

The Regional Sales Manager, Primary Care is responsible for leading, coaching, and developing a team of Primary Care Sales Representatives across an assigned geography to drive ZORYVE adoption among high-value primary care physicians, family medicine, internal medicine, and pediatric providers.

This is a player-coach leadership role on a newly built team. The RSM will recruit and onboard top sales talent, execute the brand and access strategy at the regional level, and partner cross-functionally with dermatology field leadership, market access, marketing, and training to deliver against aggressive growth targets.

Roles and Responsibilities

  • Lead, coach, and develop a team of Primary Care Sales Representatives to achieve and exceed regional sales objectives for ZORYVE.
  • Recruit, hire, and onboard a high-performing field team; build a strong bench and a culture of accountability, urgency, and integrity.
  • Translate national brand strategy into regional execution; develop and own a regional business plan with clear priorities, KPIs, and pull-through tactics.
  • Conduct regular field rides, deliver real-time coaching, and develop reps across clinical selling, business acumen, access navigation, and territory management.
  • Drive performance management — set clear expectations, deliver candid feedback, and address underperformance with discipline and care.
  • Analyze regional performance data, prescriber trends, and market dynamics to inform resource allocation and tactical adjustments.
  • Partner closely with dermatology regional leadership, market access, MSLs, marketing, and training to ensure aligned account strategy and seamless cross-team execution.
  • Manage regional budgets, speaker programs, and promotional resources in compliance with all Arcutis policies and applicable regulations.
  • Represent Arcutis at regional and national meetings, conferences, and KOL engagements.
  • Operate with the highest level of integrity, compliance, and professionalism — model the standard for the team.

Requirements

Education and Experience

  • Bachelor's degree from an accredited institution.
  • Advanced degree (MBA or equivalent) a plus.
  • 7+ years of pharmaceutical, biotech, or medical device sales experience, with 2+ years of field sales management experience.
  • Documented track record of leading teams that exceed sales goals in competitive, access-driven markets.
  • Primary care leadership experience (family medicine, internal medicine, and/or pediatrics) strongly preferred.
  • Demonstrated success hiring, developing, and retaining top sales talent.
  • Strong clinical and business acumen; able to coach reps on translating complex science into a primary care conversation.
  • Valid driver's license and clean driving record.
  • Ability to travel extensively within region (50%+); some overnight travel required.

Preferred Qualifications

  • Launch leadership experience — building a team, region, or territory from the ground up.
  • Experience leading teams promoting dermatology, immunology, or specialty products in the primary care channel.
  • Existing network of strong primary care and pediatric sales talent in the assigned geography.
  • Experience navigating buy-and-bill, specialty pharmacy, or prior authorization in a primary care setting.

This job description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Arcutis is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Vacancy posted 4 days ago
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