Marketing Manager

About this role Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey. We’re looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Global Enterprise, Large Enterprise, and Public Sector regions. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences. What you’ll do Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications. Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, build pipeline, accelerate sales cycles, and grow the business. Coordinate with centralized centers of excellence to secure effective execution of your programs. Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance. Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats. Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities. Regularly review marketing performance using key metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices. In partnership with regional Director, design and execute tests to evaluate tactics and optimize marketing programs. Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders. Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events. Build a strong relationship with aligned sales regional leaders and sellers. Improve sales teams’ ability to authentically engage with audience segments and get the meeting through effective scripting and training materials and sessions. Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics. Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities. What you’ll need Bachelor’s degree in marketing, business, or similar. 5+ years of relevant marketing experience, preferably large or global company experience ideally in a B2B environment. Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences. Detail-oriented, problem-solving mindset with strong follow-through skills. Strong project management, communication, and stakeholder management skills. Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment. Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua), data analytics platform (Power BI, Google Analytics), and AI tools (Chat GPT, Claude, Copilot) preferred. Intermediate/advanced Excel skills, including ease with formulas and pivot tables and PowerPoint capabilities. Excellent English written and verbal communication skills. Strong analytical skills and data-driven mindset. What you will get Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more! A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more. Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission‑critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. Gartner is the world authority on AI At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes. It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 79,000 USD - 109,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Job Requisition ID 112281 Applicant Privacy Gartner Applicant Privacy Link: Application instructions For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. #J-18808-Ljbffr