Digital Media Specialist

Job Description

Job Description

Job Summary

The Digital Media Specialist creates and produces engaging multimedia content to support digital marketing, branding, and enrollment initiatives. This role specializes in social-first video production, editing, and content creation for digital platforms, ensuring content aligns with brand standards, campaign objectives, and audience engagement strategies.

Duties and Responsibilities

• Produce and edit high-quality video content for digital and social media platforms.
• Capture multimedia content using mobile devices, cameras, and professional production equipment.
• Create short-form and long-form videos optimized for YouTube, TikTok, Meta, and other digital channels.
• Develop compelling visual storytelling that supports marketing campaigns.
• Collaborate with marketing and digital strategy teams to execute creative concepts.
• Repurpose multimedia content across multiple digital platforms.
• Ensure all digital content meets branding and quality standards.
• Optimize videos with appropriate titles, thumbnails, captions, and formatting.
• Analyze content performance and recommend improvements using platform analytics.
• Apply accessibility standards, including captions and visual clarity.
• Stay current with emerging social media trends, tools, and content formats.
• Manage multiple multimedia projects while meeting deadlines.
• Work independently and collaboratively to deliver engaging digital content.

Requirements

• Bachelor's degree in Digital Media, Communications, Film, Marketing, or a related field.
• 3–5 years of experience in digital media, video production, marketing, or related roles.
• Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar.
• Experience creating social-first video content using mobile and professional camera equipment.
• Strong understanding of YouTube, TikTok, and other social media platforms.
• Knowledge of video storytelling, editing, pacing, and audience engagement.
• Experience optimizing digital content for performance.
• Knowledge of accessibility standards for multimedia content.
• Strong organizational, communication, and collaboration skills.
• Ability to manage multiple projects in a fast-paced environment.