Inside Sales Representative

Inside Sales Representative

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Location: Menomonee Falls, WI

Workplace Category: Hybrid

Travel Required: May be required to support customer relationships

Pay Range: 63,800 - 90,500

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Relocation: Not applicable

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Inside Sales Representative (ISR) is responsible for proactively managing and developing revenue from a defined group of customers assigned by the Sales Director. Working in close alignment with the broader Sales team, the ISR engages customers primarily via phone, video, email, and CRM-driven workflows to drive sales execution, customer satisfaction, and account growth.

The ISR plays a critical role in maintaining consistent customer contact, qualifying opportunities, executing outbound and inbound sales activities, and supporting territory and account strategies established by Sales leadership. The role is highly execution-driven, with clear expectations around activity levels, pipeline management, and revenue contribution.

Essential Functions:

• Customer Engagement & Sales Execution
• Proactively call on and manage assigned customers as defined by the Sales Director.
• Execute inbound and outbound sales activities, including follow-ups, promotions, reactivation, and opportunity qualification.
• Act as a primary point of contact for customers on product availability, pricing, basic technical information, and order-related inquiries.
• Drive incremental sales through product recommendations, cross-selling, and upselling within the assigned portfolio.

• Opportunity & Pipeline Management
• Identify, qualify, and advance sales opportunities within assigned accounts.
• Maintain an accurate and up-to-date sales pipeline in CRM.
• Support lead follow-up and opportunity handoff to field sales or account managers where applicable.
• Execute sales campaigns and initiatives aligned with sales priorities and product launches.

• Sales Team Alignment
• Work closely with field sales, account managers, and sales leadership to ensure coordinated coverage and customer experience.
• Support territory strategies by maintaining consistent contact with customers not covered by field sales.
• Escalate complex opportunities, risks, or customer issues to the appropriate sales or support resources.

• Order Management & Customer Support
• Support customers through the sales process, including quotation, order placement, and basic order status follow-up.
• Ensure accuracy in orders, pricing, and documentation in line with company policies.
• Coordinate with internal teams (customer service, operations, sales ops) to resolve customer issues efficiently.

• Reporting & Administration
• Accurately document all customer interactions, activities, and next steps in CRM.
• Track customer engagement, opportunity progression, and sales activity against targets.
• Provide regular updates and feedback to Sales Director and sales team on account activity and market insights.

• Success Measures & KPIs
• The success of the ISR role is measured through activity, execution discipline, and commercial outcomes, including but not limited to:
• Sales Performance
• Achievement of assigned revenue or booking targets.
• Incremental sales growth within the assigned customer portfolio.
• Conversion rate of opportunities and leads.
• Activity & Execution Metrics
• Number of outbound customer calls and meaningful customer interactions per week.
• CRM compliance and data accuracy.
• Follow-up timeliness and opportunity velocity.
• Pipeline Health
• Value and quality of active pipeline.
• Opportunity progression and aging.
• Team Contribution
• Effective collaboration with field sales and internal stakeholders.
• Support of sales campaigns, promotions, and strategic initiatives.

Diversity of thought and experience is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor's degree in business, marketing, or related field (or equivalent experience).
• 2+ years of inside sales experience in marine, outdoor, home improvement, automotive industries, or related industry.
• Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
• Strong analytical skills with the ability to interpret data and drive customer insights.
• Proven territory-management experience, including call planning and pipeline development.
• Excellent verbal and written skills for virtual rapport building
• Proven experience in achieving or exceeding sales quotas.
• Strong strategic and day-to-day problem-solving abilities.
• Proven track record of driving sales growth with customers.
• Strong creative problem-solving and critical-thinking abilities.
• Strong capability to manage multiple accounts and follow up on leads in a timely manner.
• Self-motivated with a result-driven mindset.

Preferred Qualifications:

• Bachelor's degree preferred.
• Meaningful sales or sales-management experience in the marine or fishing industry.

Working Conditions:

The employee must be able to perform the below essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential function of their job, absent undue hardship.

• Office environment. Must be able to remain in a stationary position for a length of the time.
• Ability to work long shifts with extended periods of standing and walking while at an event show.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Working hours will vary to support customers

The hiring range for this position is 63,800 - 90,500 annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.

In addition to base pay, this position is eligible for an annual discretionary bonus. This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards!

Navico Group

Navico Group is a stand-alone division of Brunswick, the world's largest recreational marine business.

Navico Group is the global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

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