Senior Brand Manager - Opti-Free® Contact Lens Care

Senior Brand Manager – Opti-Free® Contact Lens Care

Location: On-site / Fort Worth, TX

At Alcon, we’re driven by a powerful mission: helping people see brilliantly. As the global leader in eye care, we innovate boldly, champion progress, and act with speed. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact on the lives of our consumers and customers.

This is more than a marketing role—it’s a chance to lead iconic brands and shape the future of eye care. As Senior Brand Manager for Contact Lens Care Brands, you will own the business delivery for Opti-Free® and Clear Care®, while also driving strategic corporate brand initiatives. You’ll be the strategic driver and brand champion, working across the full marketing ecosystem—media, creative, digital, and shopper marketing—partnering with best-in-class agencies to bring bold ideas to life.

What You’ll Do

• Lead brand strategy and execution to accelerate growth and strengthen category leadership.

• Drive business performance with a general manager mindset—own forecasts, P&L thinking, and deliver the business.

• Create breakthrough campaigns that connect with consumers and healthcare professionals.

• Partner cross-functionally and with agencies to deliver flawless execution.

• Make innovation initiatives real, by executing against insights and trends that keep our brands ahead.

• A strategic thinker, a hands-on doer, and a collaborative leader who thrives in fast-paced environments. You influence without authority and turn ideas into action.

What You Bring

• Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)

• The ability to fluently read, write, understand and communicate in English

• 7 Years of Relevant Experience

Preferred Skills & Experience

• CPG marketing experience with a proven track record of building and growing brands.

• Strong leadership, strategic thinking, and business acumen.

• Experience managing agencies and leading integrated marketing campaigns.

• Ability to influence, collaborate, and thrive in a fast-paced environment.

• Data-driven decision-making with a keen eye for insights and trends.

• Expertise in consumer advertising, media, and digital marketing.

• Exceptional communication and storytelling skills.

• Strong understanding of design principles and how they influence consumer behavior at shelf

• Proven success launching and scaling new products.

• Action-oriented and resourceful, with a track record of turning strategy into execution without direct authority.

• Ability to take initiative and drive projects independently in a fast-paced environment.

• Strong influencing skills to mobilize and inspire cross-functional teams and external partners toward shared goals.

• Ability to prioritize, challenge assumptions, and adapt to change.

Why Join Us?

• At Alcon, you’ll have the chance to make a purposeful impact on millions of lives by helping people see brilliantly.

• This role offers autonomy, growth, and the scope to shape the future of our contact lens care portfolio, and your career.

• We offer a robust benefits package, including health, life, retirement, flexible time off, and focused growth opportunities.

Learn more at .

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to View email address on swooped.co and let us know the nature of your request and your contact information.