Strategic Marketing Manager, Celgard

Celgard, a subsidiary of the Asahi Kasei Group, is a global leader in high‑performance membrane technology for lithium‑ion batteries and specialty applications. We are looking for a strategic marketing professional to help grow our battery separator and specialty membrane business units in North America. Company Celgard, LLC – wholly owned by Polypore International, LP, part of the Asahi Kasei Group. Job Description Reporting to the Director of Strategic Marketing, the incumbent will champion the strategic marketing process and execute projects that drive sustainable sales revenue and margin growth in our battery separator and specialty membrane segments. Responsibilities include market research, business case development, customer engagement, and product launch support. Key Accountabilities Strategic Marketing Projects Lead projects for battery separators, textiles, filtration, packaging, medical devices, and specialty batteries. Conceptualize and scope new projects for defined target markets. Identify market opportunities and initiate projects with a balance of short‑ and long‑term returns. Collaborate with Sales, Tech Service, R&D, and other functions to develop and execute VOC plans. Business Model and Product Development Develop and manage roadmaps linked to target segments, customer needs, and willingness to pay. Create go‑to‑market plans, including communication, branding, IP, and launch implementation with regional sales teams. Apply hypothesis‑based learning to assess portfolio opportunities, risks, and cost. Customer Account Management Coordinate with sales leadership to improve sales processes. Own the sample request process, ensuring accuracy and timely delivery of orders. Serve as day‑to‑day contact for an assigned group of North American customers, managing forecasts and operations. Maintain excellent customer relations, including order processing, delivery, quality inquiries, and resolutions. Provide quoting support and assist the Sales team with routine tasks. Track sales metrics and support commercial reporting. Market Research and Communications Conduct primary and secondary market intelligence and analysis with actionable outcomes. Support potential M&A work. Initiate and maintain Celgard external communications, including traditional marketing collateral and digital presence. Qualifications Education Background Bachelor’s degree required; BA/BS in engineering, marketing, or business, and an MBA preferred. Knowledge & Experience 5+ years of strategic marketing experience in a B2B industrial or manufacturing environment. Experience in a highly technical engineering or manufacturing industry. Successful track record of taking products to market. Advanced analytical skills (stochastic modeling, conjoint analysis, linear regression, and related techniques). Solid global business experience and deep understanding of customers. Expert proficiency in Microsoft Office (Excel, PowerPoint, Word). Key Attributes Technically savvy, forward‑thinking leader capable of strategic thinking and hands‑on execution. Thrives in a fast‑paced, matrixed, results‑driven organization. Data‑driven analytical thinker with a common‑sense approach to execution. Excellent communication, presentation, problem‑solving, and interpersonal skills, able to translate complex concepts to partners. Collaborative cross‑functional relationship builder. Independent thinker who meets tight deadlines and mobilizes resources quickly. High integrity, clarity, and honesty. Culturally sensitive and adept at operating across diverse cultures. Travel Must be willing to travel up to 30% domestically and abroad for conferences and company locations. Perks & Benefits Comprehensive healthcare benefits effective from the first day of the month. Flexible Spending Account & Health Savings Account. Vacation + 8 paid holidays + 24 floating holidays. 401(k) Safe Harbor contribution + matching. Paid parental leave after one year of employment. Employee Assistance Program. Life & Disability insurance. Location Charlotte, NC – a thriving metropolitan area with a diverse economy and strong quality of life. #J-18808-Ljbffr Celgard