Marketing Program Manager

Overview This is a hybrid role, with the expectation that time working will regularly take place inside and outside of a company office. This role will be located in Charlotte or Raleigh, NC. We are seeking a highly organized and strategic Program Manager, Marketing Delivery to drive the planning, orchestration, and execution of cross-channel marketing programs. As the connective tissue across marketing strategy, channel teams, and executional partners, this Program Manager will play a critical role in aligning stakeholders, negotiating priorities, and ensuring resources are optimized to deliver maximum impact. The ideal candidate thrives in complexity, brings a strong operational mindset, and has a proven ability to balance rigor with agility-driving clarity, accountability, and momentum across multiple concurrent initiatives. Responsibilities Integrated Marketing Strategy & Planning Partner with marketing strategists and Centers of Excellence (COEs)-including web, email, digital, events, and PR-to develop and operationalize integrated marketing plans Translate strategic objectives into coordinated channel plans that drive consistency across touchpoints and customer experiences Partner with stakeholders to clarify business requirements, assess feasibility, and prioritize initiatives based on impact and resources Program Orchestration & Execution Orchestrate end-to-end execution of marketing programs and campaigns, collaborating closely with marketing strategy leads and executional teams Establish and continuously improve standardized processes for activating marketing programs both internally and externally Cross-Functional Leadership & Stakeholder Alignment Drive cross-functional alignment, ensuring all teams are coordinated and informed throughout the program lifecycle Facilitate clear, proactive communication across stakeholders, including regular status updates, milestones, and deliverables Risk Management & Operational Excellence Proactively identify risks, dependencies, and bottlenecks; implement mitigation plans to keep programs on track Performance Optimization & Continuous Improvement Monitor program performance using data and analytics, and recommend optimizations to improve outcomes and efficiency Champion a culture of continuous improvement by leveraging insights and post-program learnings to refine future execution Qualifications Bachelor's Degree and 8 years of experience in Project management or Program management OR High School Diploma or GED and 12 years of experience in Project management or Program management Preferred Qualifications: Minmum of 8 years of experience managing marketing programs Agency and/or financial services experience preferred Familiarity with project management and collaboration tools Proven ability to drive alignment and influence stakeholders across functions, levels, and geographies without direct authority Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at #J-18808-Ljbffr