VP, Growth (Mid-Market)

Jellyfish is a full-service global digital agency, combining strategy, creative, data and media buying and planning expertise with technology under one integrated roof. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global marketing partner of the future.

We understand both brand and activation. We ensure our clients reach, influence and connect with the right audiences based on data that reveals the insights to deliver exceptional creative solutions across any platform. In short, we create and deliver culturally relevant creativity that cuts through the clutter.

As part of the Brandtech Group, we're at the forefront of deploying GenAI tools across every aspect of what we do — including PencilPro, the world's No.1 generative AI platform, revolutionizing creative production, distribution and performance prediction.

Job Description

As VP, Growth (Mid-Market), you are the hunter for Jellyfish's mid-market segment. This is an outward-facing, new-logo role: you will spend the majority of your time prospecting, networking, and running a disciplined outbound motion to build and convert a pipeline of mid-market brands that need integrated creative, media, and data solutions.

You'll retain the core disciplines of the broader Growth Capability — consultative solutioning, rigorous pipeline management, and accurate forecasting — but your mandate is weighted heavily toward opening doors and closing net-new accounts rather than managing a small number of large, existing strategic partnerships. You will work closely with creative, media, and data capability leads to shape compelling integrated pitches, and you will be accountable for hitting a net-new revenue growth target for the mid-market segment.

Mid-market opportunities will typically be defined by Jellyfish's agreed client segmentation criteria, based on factors such as potential annual revenue, scope complexity, and overall commercial opportunity.

Role Responsibilities

New Business & Hunting

• Proactively prospect and build a self-sourced pipeline of mid-market brands, going well beyond inbound leads — outbound outreach, referrals, events, and your own network are the primary engine of this role.

• Represent Jellyfish to potential clients through face-to-face meetings, calls, and email outreach, with a bias toward action and volume of activity.

• Confidently engage decision-makers (CMO, VP Marketing, Head of Growth and equivalents) at mid-market brands and hold your own in early-stage conversations.

• Qualify opportunities quickly, identify commercial fit, and prioritize a healthy, well-ranked pipeline of net-new logos.

• Own the new-business sales cycle from first outreach through to signed contract, keeping deal velocity high and cycle times short relative to enterprise sales.

• Represent Jellyfish at relevant industry and networking events to build a visible presence in the mid-market space and generate warm introductions.

Solution Development & Client Engagement

• Establish each prospect's business and commercial goals, and shape an integrated creative, media, and data solution that credibly addresses them.

• Navigate initial conversations with prospects, articulate their problem statement clearly, and architect a proposed solution that draws on Jellyfish's full-service capability.

• Partner closely with senior leadership — including the Managing Director, NA CEO, EVP Growth, CSO of Media, and MD Brandtech Data — alongside creative, media, data, and strategy specialists to shape solutions that draw on the breadth of Jellyfish and Brandtech's capabilities.

• Lead the overall client opportunity and pitch process, bringing together the right internal team at the right stage and ensuring a clear, cohesive narrative from initial conversation through proposal and close.

• Understand the commercial mechanics of agency operations across media, creative, and data & analytics, and use that fluency to build credible, well-scoped proposals.

• Partner with commercial, finance, and legal teams to develop, manage, and negotiate proposals and contracts, maintaining ownership of the client relationship and momentum through to close.

Pipeline, Systems & Reporting

• Manage and track all prospecting activity, communications, and sales milestones in Salesforce, keeping data accurate and current.

• Demonstrate measurable progress against pipeline and revenue goals, and take full accountability for proposals and agreements you own.

• Use sales and market data to forecast opportunities, spot trends in the mid-market segment, and refine targeting over time.

Strategy & Collaboration

• Partner with Growth Capability leadership to shape the go-to-market strategy for the mid-market segment, including target verticals and outbound tactics.

• Collaborate closely with creative, media, and data capability leads to ensure integrated proposals are credible, differentiated, and deliverable.

• Identify new opportunities and process improvements — tooling, outbound tactics, qualification criteria — that help the mid-market pod hit its targets more efficiently.

• Mentor or support the development of more junior members of the Growth team.

• Continuous sharing of learnings with all Growth team members.

Skills and Competencies

New-business orientation

• A genuine hunter mentality — energized by prospecting, outbound outreach, and closing net-new logos rather than managing existing accounts.

• Resilient and self-motivated, comfortable with a high volume of outreach and a healthy tolerance for rejection in service of pipeline goals.

Solution & offering knowledge

• Working understanding of the creative, media, and data & analytics disciplines, and how they combine into an integrated agency offering.

• Ability to translate a prospect's business problem into a credible, integrated solution and communicate it to non-specialist stakeholders.

• Comfort with using AI in day to day deliverables as well as speaking to AI agency offerings

Commercial acumen

• Strong commercial mindset, with comfort in pricing, contract negotiation, and revenue optimization for mid-market deal sizes.

• Proficiency with Salesforce and related sales-data tools to manage and forecast a fast-moving pipeline.

Collaboration & influence

• Able to rally internal specialists (creative, media, data) quickly around a prospect's needs without formal authority over those teams.

• Clear, confident communicator, able to present to founder/C-level stakeholders at mid-market companies.

Qualifications

• Demonstrated track record of new-business hunting and closing net-new clients, ideally within an agency, media, or martech environment.

• Proven ability to build and manage a self-sourced pipeline, not solely reliant on inbound or partner-referred leads.

• Strong proficiency with Salesforce or comparable CRM platforms.

• Comfortable presenting to and negotiating with senior stakeholders across a range of company sizes.

• Familiarity with social media and market-insight tools to support prospecting and account research.

Note: We emphasize skills, expertise, and behavioral attributes over years of experience and traditional degrees.

Additional Information

Join Jellyfish and experience a workplace where we prioritize your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs

Reward: You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

Healthcare plans: Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

All your information will be kept confidential according to EEO guidelines.