Coordinator, Integrated Marketing

Coordinator, Integrated Marketing

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Wonder Factory ™, BABY born®, and Zapf Creation® .

MGA Entertainment — the company behind L.O.L. Surprise!, Little Tikes, Miniverse, and other iconic brands — is looking for a highly organized and creative-minded Coordinator, Integrated Marketing, to join our team. In this role, you'll help manage MGA Sync, our Airtable-based marketing system, ensuring accuracy, visibility, and consistency across brands, teams, and leadership.

This is not a traditional campaign coordination role. Instead, you'll sit at the center of the marketing ecosystem, supporting brand teams, sales partners, and leadership by maintaining clean data, reliable systems, and clear access to the information that drives decision-making.

If you're detail-obsessed, systems-savvy, and excited to become an expert in how marketing information flows across a global organization—this role is for you.

What You'll Do

• Support and manage MGA Sync (Airtable) as the primary administrator and gatekeeper for the marketing organization.
• Ensure MGA Sync serves as the single source of truth for marketing timelines, assets, sales materials, and reporting.
• Support brand teams by maintaining and organizing sales sheets, launch information, and marketing materials within Airtable.
• Partner with brand and sales stakeholders to ensure data is accurate, current, and structured for easy access and downstream use.
• Develop clear documentation, training guides, and best practices for using MGA Sync.
• Onboard new users and provide ongoing system support and troubleshooting.
• Assist in compiling reports, executive summaries, and snapshots that surface key marketing activities and insights.
• Provide operational support during B2B/Trade Showroom events, including retailer and regional scheduling coordination and on-site showroom assistance.

Who You Are

• A highly organized, detail-driven thinker who thrives on clarity and structure.
• Naturally inclined to be the "hub" or go-to person others rely on for accurate information.
• Comfortable working cross-functionally with brand, sales, creative, and leadership teams.
• Curious, proactive, and excited to grow your expertise in marketing operations and systems.

What You Bring

• Bachelor's degree in Marketing, Business, or a related field.
• 1–2 years of relevant experience (including internships or entry-level roles).
• Strong proficiency in Airtable (required).
• Excellent written and verbal communication skills.
• Experience managing data, timelines, documentation, or systems in a marketing or operational context.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).

Why You'll Love Working at MGA

At MGA Entertainment, creativity fuels our brands—but strong systems make scale possible. This role offers high visibility, real responsibility, and a clear growth path into marketing operations, integrated marketing, or brand support roles. You'll play a critical part in how information flows across the company—and how our brands show up in the world.

Salary:

$24.00 - $30.00 /hourly