Event Sales & Marketing Manager

We are seeking a dynamic, highly motivated Event Sales & Marketing Manager to drive new business and expand our presence in the events market. This is an ideal opportunity for a polished, outgoing sales professional who knows how to build relationships, uncover opportunities, and turn connections into revenue.

The right candidate will have a strong sales presence combined with a creative marketing mindset. Experience within hospitality, hotels, restaurants, catering, event venues, entertainment, or event sales would be particularly valuable.

This is not simply an event-coordination position. We are looking for someone who will actively go out and generate business , develop referral relationships, network within the community, and create marketing initiatives that keep our company top-of-mind for all types of events.

Key Responsibilities

• Proactively generate new event business through prospecting, networking, referrals, partnerships, outreach, and community involvement.
• Develop relationships with corporations, businesses, associations, nonprofit organizations, schools, universities, event planners, hotels, concierge teams, travel professionals, and other potential referral sources.
• Sell and promote a wide variety of events, including corporate functions, private celebrations, weddings, social events, fundraisers, holiday parties, meetings, networking events, and special occasions.
• Identify new markets and creative opportunities to increase event bookings and revenue.
• Manage the sales process from initial inquiry and relationship development through proposal, negotiation, follow-up, and closing.
• Maintain an active pipeline of prospective clients and consistently follow up on leads and opportunities.
• Represent the company at networking events, industry functions, trade shows, community events, and business organizations.
• Develop strategic partnerships with organizations and businesses that can generate recurring or referral business.
• Work closely with leadership to develop promotions, packages, campaigns, and special offers designed to attract new clients.
• Bring creative marketing ideas to the organization, including social media initiatives, email campaigns, community partnerships, promotional events, and other opportunities to increase visibility.
• Help develop compelling sales and marketing materials that showcase the company and its event capabilities.
• Build strong relationships with existing clients to encourage repeat business and referrals.
• Track sales activity, leads, conversions, bookings, and revenue and provide regular reporting on results.

Qualifications

• Demonstrated success in sales, business development, hospitality sales, event sales, or a related field.
• Strong ability to prospect and develop new business rather than relying solely on incoming leads.
• Excellent interpersonal, networking, presentation, and communication skills.
• Professional, polished, energetic, and comfortable representing the organization externally.
• Strong closing and negotiation skills.
• Creative marketing instincts and an understanding of how marketing can support sales.
• Comfortable using social media and digital marketing as tools for business development.
• Highly organized with strong follow-up skills.
• Entrepreneurial mindset with the ability to identify opportunities and pursue them independently.
• Existing relationships within the hospitality, corporate, event-planning, or local business community are a plus.