Director of Marketing (Demand Generation)

Location

Charleston - 997 Morrison Drive, Suite 402

Business

Our Growth, Your Opportunity

At Maymont Homes, our success starts with people, our residents and our team. We are transforming the single-family rental experience through innovation, quality, and genuine care. With more than 20,000 homes across 47+ markets, 25+ build-to-rent communities, and continued expansion on the horizon, we are more than a leader in the industry-we are a company that puts people and communities at the heart of everything we do.

As part of Brookfield, Maymont Homes is growing quickly and making a lasting impact. We are also proud to be Certified™ by Great Place to Work®, a recognition based entirely on feedback from our employees. This honor reflects the culture of trust, collaboration, and belonging that makes Maymont a place where people thrive.

Join a purpose-driven team where your work creates opportunity, sparks innovation, and helps families across the country feel truly at home.

Job Description

As Director of Marketing (Demand Generation) , you own the full marketing-driven demand funnel from first touch through qualified lead, tour intent, and application. You are accountable for generating high-quality, conversion-ready demand and optimizing it into efficient, scalable leasing outcomes across all markets.

You are responsible for ensuring marketing is not just driving traffic - but delivering measurable, revenue-impacting pipeline.

**Location: onsite in Charleston, SC 29403 (Charleston Technology Center)**

Essential Job Functions

Pipeline & Funnel Ownership

• Own full funnel: traffic lead → tour → application → lease
• Set and hit pipeline targets
• Build forecasting models
• Improve lead quality and conversion rates

Performance Marketing & Channel Optimization

• Own end-to-end acquisition strategy across all paid and owned channels (ILS, paid search, SEO, paid social, email, website)
• Allocate and reallocate budget dynamically based on cost per lease and marginal ROI, not channel preference
• Design and execute a rigorous testing roadmap across targeting, creative, bidding, and landing experiences
• Identify scaling levers and aggressively double down on high-performing channels; eliminate underperforming spend quickly
• Continuously improve lead quality, not just volume

Lease-Up & Market-Level Demand Strategy

• Own demand generation strategy for all new community lease-ups from pre-leasing through stabilization
• Build qualified pipeline ahead of delivery timelines to ensure zero lag in occupancy ramp
• Develop market-specific strategies based on competitive dynamics, pricing sensitivity, and renter behavior
• Prioritize markets and allocate resources based on performance and opportunity, not evenly across the portfolio

Revenue Alignment & Funnel Conversion

• Own alignment between marketing, leasing, and operations to drive end-to-end conversion performance
• Analyze and improve conversion rates at every stage: lead → tour → application → lease
• Establish tight feedback loops with leasing teams to identify friction points and lost opportunities
• Use demand data to inform pricing, incentives, and positioning decisions in real time

Data, Attribution & Performance Management

• Utilize the Maymont data science team and own full-funnel reporting, forecasting, and marketing performance analysis across all markets
• Implement and refine attribution models to understand true channel contribution
• Make fast, high-confidence decisions with imperfect data; adjust strategy in real time based on performance signals

Creative & Conversion Strategy

• Ensure all messaging, creative, and digital experiences are built to drive conversion, not just engagement
• Partner with creative resources to produce and iterate on high-performing assets quickly
• Continuously test and optimize landing pages, CTAs, and user journeys to improve conversion rates
• Maintain brand consistency, but prioritize performance and clarity over aesthetics

Team & Vendor Leadership

• Lead a marketing team with clear roles, responsibilities, and performance expectations
• Establish and enforce accountability systems tied to measurable business outcomes (not activity)
• Develop talent through structured coaching, feedback, and training programs
• Set and track performance metrics across all marketing functions (pipeline, CAC, conversion, ROI, etc.)
• Create a culture of ownership where underperformance is addressed quickly and directly
• Translate company goals into clear, executable marketing plans with defined owners
• Manage agencies and vendors with strict performance expectations tied to measurable outcomes
• Create a culture of speed, experimentation, fun, and continuous optimization

Additional Responsibilities

• Perform other duties as assigned to support business objectives

Performance Expectations & Key Metrics:

Performance will be evaluated based on measurable outcomes aligned with company and departmental goals. Metrics may include:

• Qualified Lead Volume: Consistently generating high-intent demand that converts into tours and applications, not just raw lead volume
• Cost Efficiency (Cost per Lease): Driving down acquisition costs while maintaining or improving conversion performance
• Marketing Funnel Conversion Rates: Improving performance across marketing-controlled stages (traffic → lead → tour intent → application) and influencing downstream conversion
• Pipeline Contribution to Occupancy & Revenue: Directly impacting market- and community-level leasing performance through marketing-driven demand and conversion improvements

Required Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Experience

• 8+ years of progressive marketing experience with a strong focus on demand generation or growth
• Proven ownership of pipeline/revenue
• Demonstrated success in Multifamily, Single-Family Rentals (SFR), or Build-to-Rent (BTR) marketing or an adjacent consumer real estate vertical
• Proven ability to manage marketing strategy across a large, multi-market portfolio simultaneously
• Experience setting and managing marketing budgets with accountability to ROI
• Track record of leading and developing high-performing marketing teams

Skills & Competencies

• Deep expertise in performance marketing: paid media, ILS optimization, SEO/SEM, email, and digital channels
• Strong analytical mindset with experience using CRM and reporting platforms (Salesforce, HubSpot, Tableau, or similar)
• Exceptional communication and presentation skills - comfortable in executive-level discussions and community-level conversations alike

Preferred Qualifications

• Experience with BTR or multifamily lease up communities from pre-leasing through stabilization
• Familiarity with property management and marketing tech stacks common in SFR/MF (Entrata, RealPage, Yardi, Rently, Engrain, MRI, Tour24, or similar)
• Experience operating inside a high-growth, PE- or institutional-backed real estate platform
• Passion for resident experience and a customer-first marketing philosophy
• MBA or equivalent advanced degree

Why work for Maymont Homes?

Our Mission - "We Positively Impact the Lives in the Communities We Serve." Every role contributes to this purpose, helping families find a place to call home while making a difference in the communities we support.

Certified Great Place to Work® - Our people make us who we are. This certification celebrates the values and culture that fuel collaboration, innovation, and care.

Outstanding Benefits - Backed by Brookfield, our benefits include a 5% 401(k) match, wellness credits that reduce healthcare costs, and up to 160 hours of PTO annually for full-time employees.

Career Growth - With continued expansion planned for Maymont, you'll find meaningful opportunities to grow your skills, advance your career, and make an impact.

Strong Foundation - As part of Brookfield Asset Management, one of the world's largest real estate asset managers, we have the stability, resources, and vision to keep growing.

Equal Opportunity Employer: Minorities/Religion/Sex/Protected Veterans/Disability/Sexual Orientation/Gender Identity/Marital Status/Pregnancy/Age/National Origin/Genetic Information. #MYMT