Director of Sales and Marketing

Job Description

Job Description

Eden Vista Green Bay is a proud member of the Vista Senior Living network, where we are dedicated to creating a warm, welcoming environment for our residents. Our mission is to provide compassionate care while fostering a family-like atmosphere for both residents and staff.

Eden Vista Green Bay, a well-established and a trusted provider in the assisted living space, and a proud member of Vista Senior Living, is looking for a Director of Sales and Marketing.

Position: Director of Sales and Marketing

Job Summary

Primary Responsibility is to ensure that every referral is processed and reviewed in a timely manner and that every admission is accomplished by providing a smooth transition from the hospital, community or other setting. Serve as the communication conduit between and among departments on every referral and every admission. Assist in positioning the skilled nursing location as a leader in short-term rehabilitation and long-term care with the goal of contributing to build and grow census and quality resident mix. Accountable to the corresponding Administrator and Marketing Director.

Essential Job Functions

Note: This job description is not intended to be an exhaustive list of all responsibilities. Duties may be modified or assigned as necessary.

Sales & Occupancy Management:

• Achieve and maintain optimal occupancy levels through proactive sales strategies. Effectively track and manage all prospective customer interactions using CRM software.

• Oversee and manage the full sales pipeline—from initial inquiry to move-in.

• Provide thorough and accurate information regarding the community's features, services, and benefits.

Market Knowledge:

• Maintain in-depth knowledge of community offerings and amenities.

• Continuously monitor and analyze local competitors, including pricing, services, and differentiators.

Prospect Engagement:

• Build and maintain trusting, consultative relationships with prospective residents and their families.

• Conduct needs assessments to align community offerings with individual preferences. Provide personalized tours and introductions to residents and staff to enhance the visitor experience.

Sales Conversion:

• Guide prospects through the decision-making process, with regular attempts to close.

• Effectively address and overcome objections to secure move-ins.

• Consistently meet or exceed sales metrics including outbound calls, scheduled tours, and outreach goals.

Community Representation & Outreach:

• Represent the community professionally in all external engagements and build strong relationships with referral partners.

• Assist in planning and executing on-site and off-site events designed to generate qualified leads and referrals.

• Create and implement quarterly marketing plans to support overall occupancy goals.

Administrative & Team Collaboration:

• Maintain regular communication with the Regional Sales Director on progress, goals, and marketing execution.

• Ensure timely and accurate completion of all pre-move-in paperwork and requirements.

• Collaborate with the Director of Nursing to coordinate resident assessments.

• Notify relevant departments of scheduled move-ins and resident needs to ensure a seamless transition.

• Support the move-in process through ongoing communication with families and internal teams.

Education & Experience:

• Bachelor’s degree preferred; equivalent experience will be considered.

• Minimum of two years of sales experience, preferably in healthcare, senior living, or pharmaceutical industries.