Senior Manager, Lifecycle Marketing Operations

Senior Manager, Lifecycle Marketing Operations About the Role: Glean is seeking a strategic and process‑oriented Senior Manager, Lifecycle Marketing Operations to own end‑to‑end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting. As the primary operations partner for Tier 0 campaigns, you will architect Marketo and Salesforce program structures, maintain campaign and channel taxonomies, embed AI‑ and automation‑led workflows, and drive continuous improvements in funnel performance and data hygiene. This role is ideal for a senior Marketo expert who loves both hands‑on building and collaborating with program owners to turn big campaign ideas into scalable, measurable systems. Responsibilities Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce. Serve as the real‑time operational counterpart to Demand Gen and SDR leaders during key launches (content updates, last‑minute list changes, routing or SLA tweaks). Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions. Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow‑up. Own the MarTech stack that supports lead generation and follow‑up (Marketo, Goldcast, LeanData, etc.). Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (lead prioritization, routing enhancements, new scoring models, attribution updates). Qualifications 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS. Proven track record owning complex, multi‑channel campaign builds and being the go‑to Marketo/SFDC/HubSpot expert for demand teams. Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and their connection to reporting and attribution. Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners. Comfortable operating in a fast‑moving environment with evolving priorities, proactively surfacing risks and tradeoffs. Location This role is hybrid (4 days a week in our San Francisco or Mountain View office). The standard base salary range for this position is $190,000 - $225,000 annually. Compensation offered will be determined by factors such as location, level, job‑related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits. We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time‑off policy, and the opportunity to contribute to your 401(k) plan to support your long‑term goals. When you join, you'll receive a home office improvement stipend, as well as annual education and wellness stipends to support your growth and wellbeing. We foster a vibrant company culture through regular events and provide healthy lunches daily to keep you fueled and focused. Equal Opportunity Employer We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race. #J-18808-Ljbffr Glean.info