Social Media Manager

Position Overview TST Industries is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our social media presence and oversee our social communications efforts. This role is responsible for developing and executing social media strategies that align with our brand identity, engage with our target audience, and drive growth. This role blends creativity, data analytics, content creation, and community management to elevate brand awareness and foster customer loyalty. The ideal candidate should be passionate about social media and motorcycles, with a keen understanding of current trends and best practices. About TST Industries We are a dynamic company committed to innovation and growth, providing top-quality products/services to our clients. Our team values creativity, collaboration, and a forward-thinking approach to business. Since 2007, TST Industries has been on a mission to enhance the experience of sportbike enthusiasts with their machines through aftermarket accessories. Founded by street riders and track fanatics, we use our passion to develop our own line of products that redefine the standard for quality, design, and value. Key Responsibilities Assist in developing and executing a comprehensive social media strategy. Manage a library of digital assets. Monitor, listen, and respond to users in a social way that leads to increased growth. Utilize all available tools to maximize platform performance. Analyze key metrics and adjust strategies to meet business goals. Collaborate with other departments to optimize content creation potential. Manage and expand our influencer outreach efforts. Stay updated with the latest social media trends, tools, and technologies. Provide regular reports on social media performance and suggest improvements. Qualifications and Skills Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills. Knowledge of social analytics tools, Meta Creator Studio, Bitly, and Hootsuite. Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational abilities. Fluent in English and well-versed in various social media platforms. Ability to work independently and within a team environment. Skilled in both photo and video editing software such as Photoshop, Canva, Davinci, or Premiere Pro. Additional Requirements Availability to work periodically at off site events, after hours, or on weekends to capture necessary content. Working with Marketing team and Customer Relations team throughout the week on additional tasks. Schedule and Compensation In-house position, M-F 9:00am - 5:00 pm (occasional weekends and nights) Yearly Salary: $60,000 - $75,000 DOE Employee Benefits Matching Retirement Fund Employee discount on TST parts Paid time off Parental leave #J-18808-Ljbffr