Marketing Operations Manager

Marketing SpecialistThe Marketing Operations Manager owns the systems, tools, and reporting infrastructure that GAINS marketing runs on. This person manages HubSpot and the broader marketing tech stack, works in Salesforce to keep marketing data and lead flow clean, runs paid search campaigns, builds and optimizes landing pages, and builds the reporting and dashboards that the team uses to measure performance. This role suits someone who is comfortable owning both the strategic and hands-on sides of marketing operations — evaluating and connecting systems, staying current on new tools and technologies (including AI), and translating data into clear, actionable reporting.Own and administer the marketing tech stack, primarily HubSpot — including workflows, email sends and marketing automation, list segmentation, lead routing, and troubleshootingWork within Salesforce and across marketing systems to keep data clean and ensure smooth lead handoff to salesBuild and optimize landing pages and campaign formsOwn marketing KPI reporting and dashboards — including performance against our ideal customer profile (ICP), campaign tracking fundamentals like UTMs, and surfacing engagement trends the team can act onExperiment with new channels and technologies to reach our ICP more effectivelyEvaluate the marketing tech stack on an ongoing basis — recommending where to add or streamline tools, leveraging AI where it helps, and managing vendor relationshipsSupport third-party demand-gen vendor coordination and track marketing spend across systems and vendors, flagging anything that looks off or underusedPartner with RevOps and Sales Operations to keep data definitions and reporting consistent across systemsDocument and refine marketing processes so the team operates consistentlyStrong hands-on experience administering HubSpot; working knowledge of Salesforce (not administration)Experience managing Google Ads campaignsComfort building and optimizing landing pages and campaign formsExperience building marketing automation workflows and email programs in HubSpot (or similar platforms)Comfort analyzing engagement data against ICP/target account criteria and translating it into recommendations the team can act onA genuinely experimental mindset — someone who wants to test new channels and technology rather than just running the existing playbookA track record of building reporting and dashboards that stakeholders actually useGenuine curiosity about marketing technology — someone who stays current on new tools, is comfortable evaluating and adopting new systems (including AI-driven tools), and knows when to simplify or consolidate rather than addStrong cross-functional collaboration skills, particularly with sales/RevOpsComfortable moving between strategic systems thinking and hands-on executionOwnership of the systems and data infrastructure that directly shape how marketing measures and reports its impactDirect exposure to how marketing operations connects to pipeline and revenue outcomes across the businessA collaborative, low-bureaucracy culture where process improvements are implemented quicklyA comprehensive benefits package including health coverage, generous PTO, and professional developmentRecognized by Gartner in the Magic Quadrant for Supply Chain Planning Solutions and awarded the 2025 AI/ML-powered Supply Chain Planning Technology Innovation Leadership AwardAggressive growth; GAINS is on a fast trajectory and our team is mission-critical to our successA mission that matters: helping global supply chains become safer, greener, and more resilientFlexible work environment with a collaborative, inclusive team cultureSocial impact programs, volunteer opportunities, and a commitment to sustainability