Ecommerce Manager / Amazon B2b
Intangible Assets, LLC
The Senior Manager, E-Commerce & Marketplace Growth is responsible for driving profitable growth across digital commerce channels, including direct-to-consumer, marketplace, and online reseller platforms. This leadership role oversees revenue generation, customer acquisition, digital merchandising, website performance, and digital marketing effectiveness.
The position serves as the business owner for digital commerce strategy, platform development, and external partner relationships. Working cross-functionally with sales, marketing, product, operations, and technology teams, this leader develops and executes initiatives that support revenue growth, profitability, and customer engagement while enhancing overall digital commerce capabilities.
- Own revenue and profitability performance across digital commerce channels.
- Develop and execute annual business plans, budgets, forecasts, and growth initiatives.
- Achieve revenue, margin, and customer acquisition objectives.
- Identify opportunities to increase sales, improve profitability, and strengthen customer retention.
- Monitor key performance indicators and business results.
- Translate data and insights into actionable recommendations for leadership.
- Collaborate with cross-functional teams to achieve strategic business goals.
- Lead digital commerce strategy, platform development, and user experience initiatives.
- Manage marketplace channel strategies and performance.
- Drive product visibility, market expansion, and category growth.
- Support new product launches and growth initiatives through collaboration with internal stakeholders.
- Oversee customer acquisition efforts across digital marketing channels, including paid media, search, email, and other demand-generation programs.
- Establish and monitor KPIs related to revenue, conversion, customer acquisition, and marketing effectiveness.
- Evaluate competitive activity, customer behavior, and market trends to identify growth opportunities and risks.
- Guide digital merchandising, pricing, promotions, product content, and conversion optimization efforts.
- Support channel partners through best-practice ecommerce strategies and content development.
- Prioritize website and platform enhancements that improve performance and user experience.
- Partner with technical teams to ensure platform reliability, security, and scalability.
- Manage relationships with agencies, vendors, and external partners.
- Evaluate and recommend technologies, tools, and services that support business growth.
- Lead, mentor, and develop digital commerce and marketing team members.
- Establish goals, accountability measures, and professional development plans.
- Foster a culture of ownership, continuous improvement, and data-driven decision-making.
- Recruit, retain, and develop top talent.
- Effectively prioritize resources and workloads to align with business objectives.
- Bachelor's degree in Business, Marketing, E-Commerce, Analytics, or a related field.
- Progressive experience in ecommerce, digital commerce, digital marketing, or related business leadership roles.
- Experience managing digital commerce operations and revenue growth initiatives.
- Experience overseeing digital marketing investments and performance.
- Demonstrated expertise in online marketplaces and ecommerce platforms.
- Experience operating across business-to-business and/or direct-to-consumer channels.
- Proven accountability for financial performance, revenue growth, and profitability.
- Experience leading and developing high-performing teams.
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