Director, Go-to-Market (Amex Digital Labs)

Job ID: 26014089Posted: 2026-09-17Location: New York, NY, United States; Palo Alto, CA, United StatesSalary: $144250 - $256250 annually + bonus + equity (if applicable) + benefitsJob Function: ProductSchedule: Full timeWorkplace: HybridCareer Area: ProductCompany: American ExpressDescriptionAmex Digital Labs is responsible for catalyzing digital innovation by originating, incubating, and managing emerging products and platforms that can be essential to our customers’ digital lives. We strive to emphasize creativity, customer centricity, and innovation. Focus areas include crafting industry-leading digital payment solutions, using our outstanding servicing network and lifestyle assets to build digital experiences, and defining new products and services based on emerging technologies and trends. The Go-to-Market (GTM) team plays a pivotal role in supporting the development and control environment for digital products across Amex Digital Labs. They lead go-to-market implementation and product operations by working closely with the Product Development and Product Partnerships teams within Digital Labs and operate as a critical advocate across cross-functional stakeholders for customer experience and risk mitigation by driving uplifts to our governance processes. The successful Director candidate will lead a high-performance team focused on Amex’s journey through the Web3 space, expertly balancing net-new control design while driving speed to market across stablecoin and blockchain use-cases. The candidate will collaborate extensively with the Digital Labs Product and Product Partnerships team, as well as a broad range of internal stakeholders including Strategic Partnerships, Enterprise Strategy, Merchant, Network, and more. In addition to Web3 product launches and pilots, the candidate will work with key stakeholders across the enterprise to bolster existing frameworks and processes (ex. AEMP10 & 54) to accurately manage and evaluate Web3-specific risks. ResponsibilitiesGuide the go-to-market implementation and product operations for new initiatives including: Lead end-to-end internal management for the global launches of new digital payment and membership products, specifically in the Web3 space. Serve as project manager across Amex Digital Labs teams and other key relevant partners (e.g., Operational Excellence / Control Management, Compliance, Legal, Information Security, Privacy Marketing, Merchant, Network, and Servicing) to guide product through appropriate Amex reviews & approvals. Influence cross-functional teams to ensure business alignment, requirements, and resourcing levels are optimal throughout plan Develop project trackers/overview decks, maintain ongoing project update meetings, and regularly communicate with partners regarding product strategy, value proposition, and project updates Proactively anticipate risks/issues and ensure appropriate mitigation planning is in place to avoid compromising delivery Improve processes, develop toolkits/resources, and reengineer activities across the team to help increase agility and speed to market for Web3-specific products Communicate with key stakeholders with regard to program strategy and direction, process uplifts, and policy changes Lead and develop high-performing team QualificationsExceptional interpersonal, communication, and negotiation skills with the ability to influence partners across a wide variety of functions Experienced and inspiring people leader passionate about developing talent with a proven track record to lead people across varying skills and tenure Ability to drive results against timelines, prioritize, and execute flawlessly Demonstrated strategic, critical, and creative thinking to problem-solve obstacles and develop winning solutions Outstanding program management skills to lead end-to-end partnerships across several key verticals simultaneously – product development, engineering & technology, marketing, operational excellence, servicing, legal, compliance, information security, etc. Self-starter that can excel in a dynamic environment by driving decision-making, working well under pressure, and adapting to frequent change Excellent relationship-building with partners and across internal stakeholders Possess intellectual curiosity about the evolving digital, mobile, and alternatives payments space and innovative membership experiences Prior experience in articulating product functionality and demonstrating technical acumen a plus Experience with Amex Enterprise Risk Policy implementation a plus Bachelor's Degree required, MBA or PMO certification a plus Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions. About the TeamAt American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.