Director, Marketing

Description About ISG Technology At ISG Technology, we’re unlocking possibilities for our clients by providing IT services that help drive business growth. We’re freeing them from the burdens of day‑to‑day IT maintenance, securing their networks, protecting their data and helping them design, implement and manage their IT infrastructure. And we’ve been doing it for over four decades. Join in on the Success As part of the Twin Valley Family of Companies and a fourth‑generation family business, ISG Technology has grown and evolved into a recognized leader in the Midwest by aligning our success with the long‑term success of our clients. We are consistently recognized in CRN’s Top Managed IT Service Providers in the nation, most recently as part of the Security 100 for excellence in managed security offerings. But all those accolades take second stage to our Customer Satisfaction Scores (CSAT), which have consistently been 97% while our Net Promoter Score is 77, compared to the industry average of 47. If you’re the type that takes pride in providing world‑class support, you may have what it takes! Job Summary Oversees Marketing department by developing plans to promote, revenue generation, brand image, company services and create campaigns for lead generation and promotion. Conduct market research in areas of TAM refinement, industry specialization and design go‑to‑market plans for specific products, services, or business lines. Review changes in the marketplace and recommends marketing strategy to the top management. What you bring to the position You embody and align with our core values and appreciate the strength and stability that comes from working with a values‑based company. You appreciate the power and efficiency of consistency in the “ways” we operate. You embrace change and have the resilience required to continually improve yourself. You can think creatively and can adapt to evolving situations. You understand the need to collaborate with your team members and other departments and that synergy comes from everyone rowing in the same direction. You have a strong desire to provide customers with optimum technology solutions and exemplary customer service, and you achieve your goals that you mutually set with your supervisor. You are a self‑starter who is prepared to develop and execute your plan and deliver on weekly, monthly, and quarterly goals on a consistent basis. You take what you do seriously, but you do not take yourself seriously and you know how to have fun in a professional environment. You are humbly confident and use your knowledge to build confidence without being a “know‑it‑all.” Essential duties and responsibilities You will provide STRATEGIC OVERSITE to the position by Developing marketing strategies for the business by identifying customers’ current and future needs; working with sales, services, and partners to understand in the development of monitoring the competition. Preparing effective advertising campaigns based on market research and continuous learning and testing within campaign execution. You will utilize your ADMINISTRATIVE SKILLS to efficiently Work with Sales, Product Management, and Services Leadership to understand client’s needs and challenges by industry segment and develop strategic campaigns based on key buyer personas as well as sales leads and business development. Make recommendations for campaign improvement based on data. You will use your PEOPLE MANAGEMENT SKILLS to inspire and coach your team by Having the ability to work collaboratively in a team environment. Establishing and maintaining relationships with industry influencers and key strategic partners. You will use your COLLABORATIVE SKILLS to Collaborate with senior executives to develop growth plans for the organization. Forecast, implement, and oversee the department’s operating budget. Support the Company by completing all other job duties as assigned. Build a roster of external skills and partners to direct work in areas of content, creative, event management, web site execution and digital marketing. Professional skills you will demonstrate Oral Communications – Speak clearly and persuasively in positive and negative situations; respond well to questions; demonstrate group presentation skills and participate in meetings. Written Communications – Write clearly and informatively, edit work for spelling and grammar; present numerical and statistical data effectively and read and interpret written information. Customer Service – Respond promptly and courteously to customers’ requests for service and assistance; manage difficult or emotional customer situations. Presentation – Deliver business, non‑technical, and limited‑technical presentations to audiences of 20-150 individuals. Leadership – Lead people and get results through others in a positive and inspiring manner. Management – Organize and manage multiple priorities. Ethics – Treat people with respect; keep commitments; inspire the trust of others; work with integrity and ethically; upholds company values. Organizational Support – Follow company policies and procedures and complete other duties as assigned. Judgment – Include appropriate people in decision‑making process. Interpersonal Skills – Maintain confidentiality; keep emotions under control; listen well. Strategic Thinking – Develop strategies to achieve organizational goals; analyze market and competition; identifies external threats and opportunities and adapts strategy to changing conditions. Planning and organization – Prioritize and plan work activities; use time efficiently; plan for additional resources; set goals and objectives; organize or schedule other people and their tasks. Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration regardless of their status or position; accept responsibility for own actions; follow through on commitments. Adaptability – Adapt to changes in the work environment; manage competing demands; deal with frequent change, delays, or unexpected events. Detail & Task Oriented – Manage and follow through on multiple tasks, items and communications in a timely manner. Requirements You will meet the following educational, licensing, certification and work experience requirements: High School Diploma or Equivalent required. Bachelor’s Degree in Marketing or Business Management required, Master’s Degree preferred. 7+ Years of Marketing Experience required. Hold and maintain a valid driver’s license; driving record must meet the criteria of ISG’s insurance carrier for acceptance of coverage. Core Values Humor & Fun - We enjoy spending time with each other, collaborating and sharing what makes us unique. Lead by Example - Always taking initiative, acting responsibly and demanding excellence from ourselves. Resilience - Change is inevitable. We embrace it. And we use it to drive creativity and innovation. “Team First” Initiative - Proactively helping one another, taking individual accountability for the success of the whole team. Continuous Improvement - Daily improvement matters. Bold ideas move us forward. Environmental & Working Conditions Prolonged periods of sitting at a desk and working on a computer and phone. Work in a general office environment. Travel to client and prospect locations with varying conditions. You have mental stability and emotional intelligence that enables you to meet all the requirements and qualifications of the position with or without a reasonable accommodation. #J-18808-Ljbffr