Senior Manager, SEO & GEO

Job Description:

At dentsu, we help leading brands win visibility across a search landscape that's changing fast. We're looking for a Senior Manager, GEO to lead day-to-day strategy, team operations, and client delivery across traditional SEO and AI-powered discovery for a complex enterprise client.

This is not a legacy SEO role with a new label. You'll be a leader in reshaping discovery through generative AI, answer engines, and LLMs - and help turn what's emerging into structured, scalable programs. You'll lead teams, partner with senior stakeholders, and balance technical rigor with experimentation as the discipline evolves. This role is ideal for a strong SEO leader who is excited by the search evolution.

What You'll Lead & Own:

GEO & SEO Strategy Leadership

• Shape and evolve the team's GEO approach, identifying new opportunities, testing emerging tactics, and translating learnings into best practices
• Partner closely with the Director on account direction, priorities, and escalations
• Serve as the primary day-to-day client contact and escalation point, leading working sessions, presentations, and strategic discussions

Technical & Content Excellence

• Lead technical audits across crawlability, indexation, site architecture, structured data, and Core Web Vitals
• Guide keyword research, competitive analysis, content opportunity assessments, and AI visibility evaluations
• Lead GEO workstreams focused on content clarity, authority signals, citation readiness, and discoverability in generative search experiences
• Translate technical findings and performance trends into clear, prioritized recommendations tied to business outcomes

Performance, Measurement & Delivery

• Oversee performance reporting, insights, and business cases tied to GEO & SEO Impact
• Monitor scope, pacing, and delivery quality-surfacing risks early and escalating as needed
• Support major initiatives including site migrations, redesigns, CMS changes, and large-scale launches
• Partner cross-functionally with content, analytics, media, development, and client teams

People & Operational Leadership

• Manage and develop junior team members through coaching, feedback, and career support
• Oversee team workflows, prioritization, and QA to ensure client-ready delivery
• Support hiring and onboarding, helping new team members ramp quickly and effectively
• Improve processes, templates, and ways of working to increase efficiency and elevate quality
• Contribute to broader capability building through training, POVs, and thought leadership

What You Bring

Experience & Skills

• 5+ years of SEO experience, ideally in an agency or enterprise environment
• 1+ years of direct people management experience
• Proven experience leading enterprise-level accounts and complex workstreams
• Deep understanding of technical SEO, content strategy, on-page/off-page optimization, and performance analysis
• Exposure to GEO / AEO / LLMO workflows preferred, including AI visibility or citation analysis (e.g., Profound, Bluefish)
• Working knowledge of HTML, CSS, JavaScript, and structured data
• Hands-on experience with tools like Google Search Console, GA4, Adobe Analytics, Screaming Frog, BrightEdge, Semrush, Ahrefs, or similar
• Strong ability to turn complex data into clear narratives and actionable recommendations
• Confident, credible presence with client stakeholders

Mindset & Growth Orientation

• Curious about how AI systems surface, interpret, and cite information
• Energized by ambiguity and motivated to build in a growing space
• Grounded in performance and data-but excited to test, learn, and iterate
• Actively engaged in the industry and able to form informed points of view
• Comfortable leading teams through change and developing workstreams

What Success Looks Like

• You lead GEO and SEO work with strong judgment, prioritization, and follow-through
• Your team delivers polished, high-impact work and continues to grow
• Clients trust you to navigate complexity and translate emerging change into action
• GEO evolves from experimentation into structured, scalable impact under your leadership

Why dentsu

You'll lead high-impact search work at a moment when the discipline is expanding rapidly. This role offers the chance to grow deep expertise in GEO, LLMO, and advanced SEO, manage and develop a strong team, and help define how modern search and AI-driven discovery evolve in practice.

The annual salary range for this position is 80- 100K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.


Benefits available with this position include:


Medical, vision, and dental insurance,


Life insurance,


Short-term and long-term disability insurance,


401k,


Flexible paid time off,


At least 15 paid holidays per year,


Paid sick and safe leave, and


Paid parental leave.


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit


To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.


At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.


#LI-EB1 #LI-Remote


Location:
Detroit

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.


Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.