AI Strategy Program Leader

Introduction At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life. Your role and responsibilities IBM Marketing, Communications and Corporate Social Responsibility (MCC) is seeking a senior leader to serve as main focal and program manager for MCC. This leadership role is responsible for driving the change across the IBM MCC organization including the project management to drive the definition and scaling of the use of AI across MCC’s workflows and how we design, execute, and optimize what to do. This leader will continue to build out and operate our MCC AI Center of Excellence (CoE), embedding AI into core workflows across planning, audience, content, activation and optimization. The role requires close partnership with the business, technology, data, and governance teams to ensure AI is deployed responsibly and at enterprise scale, largely leveraging Adobe Platforms, all of IBM’s technology as well as our IBM stack. Key Responsibilities Strategy & Transformation Leadership Lead the execution of MCC’s AI strategy, vision, and multi-year roadmap aligned to growth and productivity goals Identify and prioritize high-impact AI use cases across campaign orchestration, personalization, content supply chain, and buyer engagement in conjunction with our IBM Consulting partner Redesign marketing operating models to integrate human + AI workflows at scale Serve as a strategic advisor to MCC and enterprise leadership on AI innovation and competitive differentiation Lead day to day operations of AI builds and deployments Bring together a community of interest made up of AI focals across MCC to ensure the centralized roadmap and grassroots initiatives align and impact accumulates AI Productization & Scaled Execution Translate business needs into scalable AI-powered MCC capabilities Drive end-to-end execution from pilot through global scale Embed AI capabilities within the Adobe ecosystem (AEM, Marketo, Target) and integrate with watsonx Orchestrate for workflow automation and agent-driven execution Establish reusable frameworks, playbooks, and accelerators Continuously identify best practices (or agentic capabilities) in other business units that can be replicated or tapped into Platform & Ecosystem Integration Partner with Consulting partners, CIO and Data teams to define AI architecture and standards Ensure seamless integration across Adobe platforms, watsonx, CRM, and data platforms Evaluate and onboard AI tools, models, and vendors aligned with enterprise architecture Governance, Risk & Responsible AI Work with the AI Governance and Data privacy team to establish and enforce AI governance frameworks, including data privacy, model risk, bias mitigation, and brand integrity Partner with Legal, Security, Privacy, and Brand teams to ensure compliant and responsible AI usage Lead approval and oversight of AI use cases, tools, and agent-based workflows Value Realization & Performance Management Define and track KPIs to measure AI impact (e.g., pipeline contribution, conversion lift, productivity gains, cost efficiency) Implement test-and-learn frameworks to continuously optimize performance Deliver executive-level reporting on AI outcomes and ROI Adoption & Change Leadership Drive enterprise adoption of AI capabilities across MCC globally by showing impact and usability Partner with enablement and communication teams to create role-based training and AI playbooks and communicate accordingly Build and lead a community of practice to share best practices and scale innovation Required technical and professional expertise 10+ years of experience in B2B marketing, marketing operations, digital transformation, AI product management or related fields Proven track record leading enterprise-scale transformation, platform adoption, or CoE-based operating models Strong working knowledge of AI/ML, generative AI, and agentic workflows in marketing contexts Experience with enterprise martech ecosystems, including Adobe platforms (AEM, Marketo, Target) Familiarity with AI workflow orchestration platforms such as watsonx Orchestrate Demonstrated ability to lead cross-functional initiatives spanning business, technology, and data organizations Strong executive presence with ability to influence senior stakeholders Established team leader with collaborative communication skills and ability to exert influence Preferred technical and professional experience Experience building or leading an AI or digital Center of Excellence Background in RevOps, marketing analytics, or performance intelligence Experience integrating AI into campaign management, ABM, or content operations Familiarity with the IBM AI ecosystem, including watsonx MBA or equivalent advanced degree IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. #J-18808-Ljbffr IBM Computing