VP of Marketing

At SUMMIT One Vanderbilt, we believe in creating an environment that guides our guests on a journey of emotional and physical connection. We promise to deliver this experience every day by staying united in our core values of Attitude, Creativity, Safety, and Professionalism. Vice President of Marketing will lead the full marketing function of SUMMIT OV and be responsible for developing and executing an integrated marketing strategy that drives brand awareness, audience engagement, visitation, and revenue. As the senior-most marketing leader, the VP will oversee Brand, Digital, CRM, Social Media, and Partnerships, ensuring all channels are aligned to deliver measurable business impact. This leader will combine strategic vision with operational efficiency, leveraging data, insights, and creativity to optimize performance and maximize ROI across all marketing initiatives. The ideal candidate is a commercially minded marketing executive with deep experience in high-volume, consumer-facing businesses, and a proven ability to scale brands, build high-performing teams, and deliver results. Key Responsibilities Marketing Leadership & Strategy Define and lead the overarching marketing strategy, aligning brand, performance, CRM, partnerships, and sales efforts to business objectives. Develop and execute short- and long-term growth strategies that drive visitation, ticket sales, and revenue. Partner with executive leadership to shape business strategy, identify growth opportunities, and drive market expansion. Establish a clear, differentiated market position for SUMMIT across local, domestic, and international audiences. Integrated Campaigns & Brand Leadership Lead the development and execution of integrated campaigns across digital, social, PR, partnerships, and experiential channels. Oversee brand positioning, storytelling, and creative direction to ensure a differentiated and compelling guest journey. Serve as executive producer for all marketing content, ensuring quality, consistency, and alignment with brand standards. Digital, CRM & Customer Experience Oversee digital marketing and CRM functions, including lifecycle marketing, audience segmentation, and personalization strategies. Ensure the website and ticketing ecosystem are optimized for performance, conversion, and user experience. Drive continuous improvement in customer acquisition, engagement, and retention through data-driven strategies. Revenue Growth, KPIs & Performance Lead annual and multi-year planning, aligning marketing initiatives with overall business objectives and revenue targets. Own marketing team’s contribution to revenue, with direct accountability for ticket sales performance and campaign ROI. Establish, track, and optimize KPIs across all marketing channels. Analyze market trends, customer insights, and campaign performance to inform strategy and improve results. Identify opportunities to maximize the impact of marketing investments through efficient budget allocation. Partnerships & Cross-Functional Collaboration Collaborate cross-functionally with Operations, Sales, and Events teams to support programming, partnerships, and revenue initiatives. Identify and develop strategic external partnerships that enhance brand visibility, cultural relevance, and audience growth. Manage agency and vendor relationships, ensuring high-quality execution and accountability. Team Leadership & Development Cultivate an inclusive, high-performing team environment through empathetic leadership, clear communication, and a strong commitment to both people development and business results. Develop team capabilities and structure to support current operations and future growth. Requirements Bachelor’s degree in Marketing, Business, or a related field. 15+ years of progressive marketing experience, with leadership experience in tourism, hospitality, entertainment, or attractions. 5+ years of experience leading and developing high-performing teams. Proven track record of driving consumer engagement, attendance, and revenue growth in a high-volume, consumer-facing business. Experience managing annual marketing budgets in the range of $3M-$7M+. Experience driving local and destination-based demand within a major urban market. Strong executive presence with the ability to effectively communicate and influence at the C-suite level. Strategic and analytical mindset, with the ability to translate data into actionable business insights. Ability to operate at both a strategic and hands-on level, with a strong sense of ownership and accountability. Highly organized, with the ability to manage multiple priorities in a fast-paced environment. Willingness to work on-site during the standard workweek, with flexibility for occasional evenings, weekends, and events as needed. Salary starting at $200k This is an in-office position SOMTT One Vanderbilt is proud to be an equal opportunity employer. Our commitment to diversity and inclusion is reflected in who we are, what we do, and the experiences we deliver. We sincerely value diversity with regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, and all the other characteristics that make us unique. #J-18808-Ljbffr