Senior Analyst, Programmatic

Senior Analyst, Programmatic

Company description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview What You'll Do: As a Senior Analyst, Programmatic, you will own the strategic planning and execution of programmatic campaigns for assigned clients. This role blends strategic thinking with hands-on execution, requiring you to deliver actionable insights, optimize performance, and mentor junior team members. You will translate approved plans into campaign builds and activations that will achieve the goal and objective.

Responsibilities

• Independently plan, launch, and optimize programmatic media campaigns across display, mobile, video, and social platforms.
• Communicate strategies, insights, and recommendations clearly and persuasively to clients and internal stakeholders.
• Support inventory assessments and contribute to proposals for new client opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for timely launches.
• Oversee campaign QA in billing systems and support in builds where necessary.
• Develop client-facing performance reports, delivering actionable insights and strategic recommendations.
• Collaborate with internal teams and technology partners to resolve campaign issues.
• Apply advanced analytics and bid management techniques to maximize ROI and achieve KPIs.
• Stay ahead of industry trends and participate in knowledge-sharing sessions to elevate team capabilities.
• Leverage AI-based tools to enhance Programmatic Activation efficiency and campaign performance.
• Build strong relationships with Activation, Strategy, and Analytics teams to drive integrated solutions.

Qualifications

• 1+ years of hands-on experience in programmatic media buying and campaign management.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of programmatic metrics.
• Strong troubleshooting, QA discipline, and project management skills.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.
• Resourceful, curious, and motivated with a passion for innovation and continuous learning.
• Proficiency in Microsoft Office Suite; advanced Excel skills preferred.
• Familiarity with digital workflow tools inclusive of leveraging traffic sheets, creative rotations, Prisma, billing, etc.
• Bachelor's degree or higher preferred.

Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $84,000.00/Annually.