Customer Marketing Manager
LeadStack Inc.
Customer Marketing Manager
Duration: 3 Months Contract with possible extension
Location: Culver City, CA
PR: $44.00/hr - $50.00/hr on W2
As part of the marketing team, this position will assist in developing and driving insight-based marketing programs and facilitate strategic planning for key digital accounts (Prime Video, Google Play). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Account Marketing Responsibilities
- Manage the day-to-day marketing responsibilities per each assigned account
- Assist with GTM prep, monthly pitch decks & NR recaps decks
- Co-facilitate weekly customer meetings & pitch NR titles
- Oversee marketing & merchandising asset deliverables across all respected accounts
- Manage the VAM deliverables across digital accounts
- Artwork creation
- Metadata & deliverables
Customer Program Design and Execution
Partner with the title planning lead to design insight-driven programs consistent with the promotional plans. Brainstorm customer activation program ideas for TV and Catalog. Serve as the account expert identifying opportunities to amplify NR features, TV and Catalog on platform. Partner with internal stakeholders to provide actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies.
Customer Program Measurement
Achieve account program ROI objectives while balancing value creation vs. cost of complexity. Support of account growth, profitability, customer satisfaction, and preferred partner status. Conduct robust post-mortems to improve efficiency and effectiveness of future programs.
Preferred Education: BA, BS
Proficient in Microsoft Office & Photoshop
Preferred Years of Experience: 3 - 5 years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus). 1+ year working on programs with a digital social component. Must have digital products background and digital customer experience. Proven experience in working collaboratively with Sales teams and external customers. Full lifecycle promotional marketing experience is a plus.
Education, Years of Experience, Specialized Knowledge or Skills Required:
- Analytical problem-solving skills (quantitative and qualitative)
- Strong planning and project management skills
- Excellent oral and written communication skills
- Experience working cross-functionally across an organization
$103k - $129k
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