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Product Marketing Manager

Agora.io

Product Marketing Manager – RTC & Conversational AIAgora is looking for a strategic, hands-on Product Marketing Manager to help shape how we bring our real-time communications and Conversational AI products to market.This role sits at the center of our GTM team and will own product launches, positioning, messaging, content strategy, competitive insights, and sales enablement. You'll help translate Agora's platform vision into clear market narratives, customer-ready stories, and revenue-driving programs.You'll work closely with Product, Sales, Solutions Architects, Developer Relations, Growth, Field Marketing, and Marketing leadership to drive product adoption, improve message clarity, and help Agora strengthen its leadership in RTC, voice/video, and AI-powered communication.What You'll DoOwn product and solutions messaging for Agora's RTC and Conversational AI portfolioCreate core PMM content, including solution briefs, one-pagers, pitch decks, demo decks, sales playbooks, battlecards, FAQs, and launch materialsLead GTM planning for new products, features, and solutions, including audience definition, positioning, launch strategy, objectives, and pricing/packaging inputBuild sales playbooks with clear value propositions, use cases, competitive narratives, and market-specific messagingPartner with Product Management to bring customer, market, and competitive insights into roadmap discussionsBuild and maintain sales and partner enablement programs, including live enablement sessions for Sales and GTM teamsConduct ongoing market, customer, and competitive research and turn findings into clear recommendations for Product, Marketing, Sales, and leadershipWork with Growth and Field Marketing to ensure messaging is consistent across the website, campaigns, events, webinars, and content programsTrack PMM impact through launch performance, pipeline and revenue influence, win/loss themes, message adoption, and content usageAct as an evangelist for Agora's products and category through executive briefings, webinars, events, and internal forumsWhat We're Looking For6-8+ years of product marketing experience in B2B SaaS, PaaS, developer platforms, cloud infrastructure, or technical productsExperience marketing developer-first products, especially SDKs, APIs, platforms, infrastructure, or technical softwareStrong ability to translate complex technical concepts into clear messaging for developers, product leaders, sales teams, partners, and business stakeholdersExperience owning positioning, messaging, competitive differentiation, GTM strategy, launches, and product adoptionAbility to independently create high-quality product marketing content across decks, briefs, playbooks, battlecards, FAQs, and sales enablement materialsStrong collaboration skills with Product Management, Sales, Solutions Architects, Developer Relations, Growth, and Field MarketingStrong research and analytical skills, including market research, customer feedback, competitive analysis, win/loss insights, and KPI trackingExcellent written and verbal communication skillsComfort working in a fast-moving, global environment with multiple priorities and stakeholdersTechnical Areas We Care AboutYou do not need to be an engineer, but you should be comfortable working with technical products and technical audiences. Relevant experience may include:Real-time voice and videoLow-latency streamingSDKs and APIsDeveloper platformsCloud infrastructureConversational AIAI/ML-powered productsLLMs, STT/TTS, RAG, or agentic AIPreferred ExperienceExperience at a Conversational AI, RTC, CPaaS, developer platform, cloud, AI, or infrastructure companyExperience supporting developers, software architects, solutions engineers, or technical buyersFamiliarity with tools such as Salesforce, Gong, Highspot, Seismic, or similar sales/enablement platformsComfort using AI tools such as Claude, Perplexity, Jasper, Grammarly, or similar tools to accelerate research and content development while maintaining originality and qualityExperience partnering with demand generation, field marketing, regional marketing, or growth teams on integrated GTM programsWork LocationThis is a hybrid role based in our Santa Clara office. The role requires in-office presence three days per week, generally Tuesday through Thursday.

Vacancy posted more than 2 months ago

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