Digital Marketing Manager

About Us:

At Dunlop Sports Americas, our purpose is to empower people through the joy of sports.

We believe sport can bring out the best in people. Uniting communities, inspiring grit, and creating moments of shared achievement. That's why every product we design, every service we deliver, and every partnership we build is driven by this belief. Whether it's a golfer finding confidence in their swing, a tennis player discovering new potential, or a teammate taking pride in their contribution, our work enables spectators, fans, and sports enthusiasts to connect with the game and with each other. Through innovation, quality, and care, we create experiences that uplift, motivate, and empower-so that everyone can find their own joy in sport.

Our Vision:

Our vision is to be at the heart of the game. Loved by fans, trusted by partners, and powered by passionate people.

More than a brand, we're people. And we show up each day because we're motivated to be a meaningful presence in the world of sport wherever it's played, watched, or practiced. Being at the heart of the game means leading with integrity-our products do what we say they do. It also means dedication to reliable service and collaboration with all our partners. Our goal is to shape the culture of sport with the energy, authenticity, and joy we bring to every part of what we do.

Our Values :
We live our values every day:
• Service- Delivering solutions and care; creating impact.
• Teamwork- communicate, respect, and succeed together.
• Integrity & Accountability- Do what's right, own the outcome.
• Innovation & Challenge- always improving, always advancing, always up for the challenge.
• Joy- Pride in the process, fulfillment in the results.

Digital Marketing Manager - Racket Sports
Position Summary:

The Digital Marketing Manager leads the digital marketing function for Dunlop Racket Sports in North America, developing and executing strategies that strengthen brand awareness, drive customer acquisition and retention, and support profitable business growth. The role oversees digital channels and customer engagement programs, ensuring marketing investments align with brand and commercial objectives.

This hands-on role manages the planning, execution, optimization, and measurement of digital marketing programs across email, SMS, paid media, website content, marketing automation, and other customer engagement initiatives. Using data and insights to guide decision-making, the Digital Marketing Manager drives continuous improvement in marketing effectiveness and business performance. The role also leads and develops the Marketing & Communications Coordinator and partners cross-functionally to deliver integrated campaigns and consistent, engaging brand experiences.

Key Responsibilities:
Digital Marketing Strategy & Planning

• Develop and execute the annual digital marketing strategy aligned with overall brand, marketing, and commercial objectives.
• Build integrated digital marketing plans supporting product launches, seasonal campaigns, retail initiatives, sponsorship activations, and other key business priorities.
• Partner with the Director of Marketing and cross-functional stakeholders to align digital initiatives, priorities, and budgets.
• Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.
• Monitor emerging digital marketing trends, technologies, consumer behaviors, and best practices to identify opportunities for innovation and growth.

Email & CRM Marketing

• Lead the strategic planning, execution, optimization, and reporting of B2C and B2B email marketing programs.
• Develop audience segmentation and customer lifecycle strategies to support acquisition, engagement, retention, and re-engagement.
• Build and optimize automated email journeys, including welcome programs, product launches, promotional campaigns, retention programs, re-engagement initiatives, and dealer communications.
• Manage database health, deliverability, compliance, subscriber growth, and data quality.
• Use campaign performance data to improve messaging, engagement, and conversion.

SMS Marketing & Automation
• Develop and manage SMS marketing programs and automated customer journeys.

• Drive subscriber growth through digital campaigns, events, website initiatives, and promotions.

• Optimize audience targeting, timing, messaging, and campaign performance.
• Ensure SMS programs comply with applicable regulations and industry requirements.

Paid Media & Social Media

• Develop and manage paid media strategies across platforms including Meta, Google, YouTube, TikTok, LinkedIn, and other relevant channels.
• Develop and execute organic social media strategies that support brand awareness, audience engagement, customer acquisition, and commercial objectives.

• Manage audience development, targeting, retargeting, testing, and campaign optimization across paid and social channels.
• Manage media and social advertising budgets, recommending allocation and investment strategies based on performance and business priorities.
• Analyze paid and organic social performance and translate insights into actionable recommendations and continuous improvement initiatives.

Website & Digital Commerce

• Oversee website content strategy and the digital consumer experience, ensuring content is current, accurate, engaging, and aligned with business objectives.
• Drive ongoing optimization of landing pages, conversion pathways, product presentation, user experience, and SEO performance.
• Partner with eCommerce, marketplace, and agency partners to improve traffic, conversion rates, average order value, customer acquisition, and digital revenue.
• Support the growth and performance of owned and third-party digital commerce channels, including key internet retailers and Amazon, through customer journey, content, promotional, and conversion optimization.

Content & Campaign Management

• Lead the development and deployment of integrated digital marketing campaigns across relevant channels.
• Coordinate digital support for product launches, sponsorship activations, athlete and influencer programs, retail promotions, dealer communications, and brand initiatives.
• Ensure consistent brand messaging, creative execution, and customer experience across digital touchpoints.
• Collaborate with global marketing teams to localize and deploy global campaign assets.

Analytics, Reporting & Performance Management
• Establish and monitor key performance indicators across digital marketing channels and programs.

• Analyze website, email, SMS, social media, paid media, customer acquisition, retention, and marketing-attributed revenue performance.
• Develop dashboards and reporting processes that provide actionable insights into digital marketing effectiveness and business performance.
• Present performance results, trends, and recommendations to leadership and key stakeholders on a regular basis.
• Use data and insights to identify opportunities for optimization, growth, and improved return on investment.

Team Leadership & Development
• Lead, coach, and develop the Marketing & Communications Coordinator.

• Establish priorities, workload plans, and performance expectations for direct reports.
• Delegate responsibilities effectively while maintaining accountability for team and individual outcomes.
• Develop processes and workflows that improve team efficiency, consistency, and scalability.

• Foster a culture of accountability, collaboration, continuous learning, and high performance.

Cross-Functional Collaboration
• Serve as the digital marketing leader for the Racket Sports business.

• Partner with Marketing, Sales, Customer Experience, Product Management, Business Technology, Global Marketing, Commercial Systems, and third-party agencies to support business objectives.

• Partner with Business Technology and Commercial Systems to improve marketing data quality, customer segmentation, reporting capabilities, marketing automation, and digital processes.
• Identify opportunities to improve cross-functional processes, operational efficiency, and the effectiveness of digital marketing programs.

Training Compliance

Training is essential to supporting employee development, ensuring compliance, and maintaining high standards of performance.

• Complete all required role-specific and company-wide training by assigned deadlines to remain compliant and job-ready.
• Ensure team members complete required role-specific and company-wide training on time, support time allocation for training, and follow up on any overdue training.

Safety Compliance

• Adhere to all company safety policies, procedures, and guidelines, even in a remote work environment.
• Ensure compliance with data security and confidential information.
• Expected to participate in meetings related to safety topics and attend safety training sessions related to this role, department, and the company.
• Report any safety concerns, incidents, or hazards immediately.

Education & Experience

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive digital marketing experience.
• 2+ years of experience leading projects, agencies, or team members.
• Experience in sporting goods, consumer products, retail, or lifestyle brands.
• Experience supporting both B2C and B2B marketing initiatives.
• Experience developing, managing, and optimizing digital marketing programs across multiple channels.

Skills

• Proficiency in email marketing, CRM, marketing automation, SMS marketing, paid media, and website optimization.
• Proficiency with digital marketing and technology platforms, including Klaviyo, Shopify, Meta Ads Manager, Google Ads, Google Analytics, CRM systems, and marketing automation platforms.
• Strong analytical and reporting skills, with the ability to interpret marketing performance data and translate insights into actionable recommendations.
• Knowledge of tennis, pickleball, squash, padel, or other racket sports preferred.

Cultural Alignment:

Service (Delivering Solutions and Care; Creating Impact)

• Act as a trusted partner to Sales, Customer Experience, and internal stakeholders by delivering digital marketing solutions that support business objectives and improve customer engagement.
• Anticipate business and customer needs by proactively identifying opportunities, addressing challenges, and ensuring marketing initiatives are executed with a high level of quality, responsiveness, and attention to detail.

Teamwork (Communicate, Respect, Succeed Together)

• Build strong cross-functional relationships by collaborating effectively with Marketing, Sales,

Product, Customer Experience, Business Technology, and Global Marketing teams to achieve shared goals.

• Foster open communication, knowledge sharing, and mutual respect while providing leadership, coaching, and support to team members and project stakeholders.

Integrity & Accountability (Do What's Right, Own the Outcome)

• Demonstrate ownership of digital marketing initiatives by setting clear objectives, delivering on commitments, measuring results, and taking responsibility for outcomes.
• Maintain high standards of accuracy, transparency, and ethical decision-making when managing customer data, budgets, reporting, and marketing activities.

Innovation & Challenge (Always Improving, Always Advancing, Always up for the challenge)

• Identify opportunities to improve marketing performance, customer engagement, and operational efficiency through data-driven insights, technology, automation, and process improvement.
• Challenge conventional thinking by testing new ideas, platforms, audience strategies, and marketing approaches while embracing continuous learning and adaptation.

Joy (Pride in the Process, Fulfillment in the Results, Choosing Right Over Easy)

• Demonstrate passion and enthusiasm for building great customer experiences, celebrating team successes, and contributing to the growth of the Dunlop Racket Sports business.
• Take pride in delivering high-quality work, maintaining a positive attitude through challenges, and creating an environment where colleagues, customers, and partners enjoy working together.

Physical Demand:

When needed, an employee must be able to fulfill the following physical requirements:

• Ability to sit for extended periods of time, typically 8-10 hours a day, with occasional bending
• Pulling and reaching with hands and arms
• Ability to perform routine hand, fingers, and arm movements, including keyboarding and mousing
• Ability to see, hear, speak, and communicate effectively in order to perform job responsibilities, including exchanging information in person, by phone, and through electronic communication.
• Ability to lift and carry up to 15 pounds

Work Environment:

The role requires frequent use of computers, technology, and standard office equipment, as well as extended periods of sitting and desk-based work. Employees may be required to enter warehouse and production environments to support business operations and cross-functional initiatives. When working remotely, employees must maintain a dedicated professional workspace in compliance with the company's expectations. This position requires a minimum amount of travel within the United States.

Disclaimer: This job description generally indicates the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an applicant. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of an employee. An employee may be asked to perform other duties as needed. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and make reasonable accommodations so that qualified employees can perform the job's essential functions. Nothing in this description changes the at-will employment relationship between the company and its employees.

DSA is an equal-opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, reproductive health decision-making and genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.