Associate Digital Merchandising Manager, Nordstrom.com (Hybrid - Seattle, WA)

Job Description The Associate Digital Merchandising Manager plays a critical role in shaping the digital customer experience by leading homepage and global content strategy across Nordstrom.com. This role partners closely with Divisional Digital Merchandising, Marketing, Creative, and Technology to translate business priorities into compelling, customer-first storytelling that drives engagement and conversion. This individual brings a strong point of view on content strategy, understands how to optimize digital experiences through data and testing, and can clearly articulate the “why” behind content decisions. The Associate Manager is responsible for connecting strategy to execution—ensuring that onsite experiences are cohesive, optimized, and aligned to broader business goals. Key Responsibilities Own and evolve homepage and global content strategy, ensuring alignment with seasonal priorities, customer insights, and business objectives. Translate business goals into clear, compelling digital storytelling frameworks that resonate with customers and drive engagement. Act as a content strategist, guiding how content shows up across homepage and shop navigation with a focus on relevance, discoverability, and conversion. Analyze performance data (traffic, engagement, conversion) to generate insights and actionable recommendations and proactively inform future content strategies. Identify opportunities to optimize the customer journey, leveraging testing (A/B, multivariate) and continuous improvement practices. Partner with cross-functional teams (Marketing, Creative, Tech, Merchandising) to bring strategic narratives to life across campaigns and seasonal moments. Influence stakeholders by telling clear, data-backed stories about content performance, opportunities, and recommended actions. Establish and refine best practices for digital merchandising and content execution, including timelines, workflows, and quality standards. Drive consistency and excellence across onsite experiences, ensuring cohesive storytelling across homepage, navigation, and key landing pages. Support and contribute to long-term initiatives such as homepage innovation, personalization, and content optimization roadmaps. Manage content planning and execution while balancing speed, quality, and strategic impact. Qualifications 5 years of experience in digital merchandising, content strategy, or e-commerce. Strong understanding of content strategy, digital storytelling, and customer journey mapping within an e-commerce environment. Experience using analytics to inform strategy and drive optimization (e.g., Adobe Analytics, Google Analytics, testing platforms). Ability to synthesize data into clear insights and compelling narratives for stakeholders. Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced environment. Strong cross-functional collaboration and influencing skills. Excellent organizational skills with attention to detail and follow-through. Exceptional written and verbal communication skills. Bachelor’s degree in Marketing, Business, or a related field. Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $93,500.00 - $155,000.00 Annual We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including: Medical/Vision, Dental, Retirement and Paid Time Away Life Insurance and Disability Merchandise Discount and EAP Resources This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: A few more important points... The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines. Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs. Nordstrom keeps job postings open for at least one day after the posting date. © 2026 Nordstrom, Inc About Us We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it. Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity. CUSTOMER OBSESSED We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs. OWNERS AT HEART We treat every interaction as an opportunity to make an impact and deliver excellence. CURIOUS AND EVER CHANGING We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation. HERE TO WIN We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day. WE EXTEND OURSELVES We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community. Come on! Join us!