Senior Vice President - Marketing

Job Description

Job Description

Senior Vice President - Marketing

Warner Pacific Insurance Services:  Private Equity-Backed General Agency (GA) Organization Size: Approximately 700 Employees

Position Overview

Warner Pacific Insurance Services is a growing company expanding through organic growth and acquisitions. The Senior Vice President of Marketing reports to the CEO, serves on the executive leadership team, and leads the company’s marketing strategy and execution across digital, LinkedIn and social media, search, email, and print to strengthen the brand and drive growth through independent insurance agents, carriers, and other strategic partnerships.

The role partners closely with sales leadership and market leaders in California, Colorado, Iowa, New York, Ohio, Florida, Texas, Arizona, South Carolina, Oklahoma, Illinois, Minnesota and future acquisition states to align marketing investments with business priorities and local market opportunities.

Key Responsibilities

Marketing Strategy and Growth

· Develop and execute annual and multi-year marketing plans that support sales growth, agent acquisition, retention, and product penetration in line with the company’s revenue and EBITDA growth plan.

· Own all marketing campaigns and channels, including digital, LinkedIn and social media, search, email, print and direct mail, content, webinars, events, and sales enablement.

· Translate business goals into marketing plans with clear priorities, budgets, timelines, and performance measures, aligned with sales cycles, peak enrollment periods, product launches, and market expansion.

· Advise the CEO, executive team, and Board on market opportunities, competitive positioning, and distribution expansion.

Agent Engagement and Partner Marketing

· Partner with state and regional market leaders on local marketing plans that balance consistent branding with each market’s agent relationships, products, and competition.

· Lead agent recruitment, onboarding, and engagement through educational webinars, agency leader outreach, and ongoing communications.

· Equip sales teams with presentations, collateral, multi-channel campaign materials, and follow-up tools.

· Partner with carriers on co-branded campaigns, product launches, and events, making full use of available carrier marketing funds.

Acquisition Marketing and Integration

· Lead acquisition marketing, from due diligence assessments through announcement campaigns, brand transitions, website integration, and agent communications.

· Communicate the benefits of each acquisition while preserving trusted local relationships, with plans that support agent retention and growth in newly acquired markets.

· Assess and integrate acquired companies’ marketing teams, platforms, vendors, and processes.

Brand and Communications

· Own the Warner Pacific brand and keep it consistent across markets, acquired businesses, and channels.

· Lead thought leadership, public relations, industry events, and executive visibility, including LinkedIn presence for the CEO and senior leaders.

Digital, Search, and AI Marketing

· Make LinkedIn a primary channel for reaching agents and agency principals through the company page, executive thought leadership, employee advocacy, and targeted advertising, supported by other social channels where agents and employers are active.

· Lead search engine optimization (SEO) across all company websites, including technical, content, and local search for each market.

· Lead AI search optimization (GEO/AEO) so Warner Pacific is accurately represented and cited in AI-generated answers from tools such as ChatGPT, Google AI Overviews, Microsoft Copilot, Perplexity, and Claude.

· Manage paid digital media, including paid search and LinkedIn and social advertising, against clear cost-per-lead and return targets.

· Use generative AI to scale content, personalization, and analytics, with appropriate brand and compliance review.

Website, Email, and Print Marketing

· Own website strategy, design, content, user experience, and functionality across Warner Pacific and acquired businesses, including development partners, analytics, and maintenance.

· Lead email marketing functionality and processes, including segmentation, automation, testing, deliverability, and reporting.

· Oversee print and direct-mail marketing, including collateral, event materials, and targeted mail campaigns tied to digital follow-up.

· Partner with technology and sales operations teams to connect marketing platforms with CRM systems and improve lead routing and follow-up.

· Maintain contact data quality, consent management, and compliance with insurance advertising, carrier co-branding, and email and text messaging rules.

Leadership and Performance Management

· Build and lead a high-performing marketing organization with clear accountability and strong partnerships across the business.

· Manage marketing budgets, agencies, vendors, and technology investments.

· Establish dashboards that connect marketing activity to agent engagement, sales pipeline, revenue growth, retention, customer acquisition cost, and return on investment, and use results to refine priorities.

· Present marketing plans, results, and recommendations to the CEO, executive leadership, and the Board.

Qualifications

· 10+ years of marketing leadership experience, including senior leadership responsibility in a growing organization. 

· Proven track record leading marketing strategies that produce measurable growth in insurance, employee benefits, financial services, or a related business serving independent agents or distribution partners.

· Experience supporting acquisitions, brand integration, or expansion across multiple markets; private equity-backed experience preferred.

· Strong knowledge of digital, LinkedIn and social media, SEO and AI search, email, and print marketing, as well as marketing automation, CRM integration, analytics, and practical use of generative AI.

· Proven ability to build teams, manage budgets, and lead internal and external partners.

· Strong executive communication skills and the ability to turn complex offerings into clear, compelling agent messaging.

· Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience; MBA preferred.

Measures of Success

· Growth in new and actively producing independent agent relationships.

· Increased agent engagement, retention, and adoption of additional products and services.

· Measurable contribution to sales pipeline and revenue growth, with improving customer acquisition cost and marketing ROI.

· Improved website, email, LinkedIn, and social media performance, and growing visibility in search and AI-generated answers.

· Effective acquisition communications and timely integration of marketing platforms and processes.

· Strong alignment with market leaders and consistent delivery against marketing priorities.

Working Conditions

· If you are local to Westlake Village, CA this job will be hybrid. All candidates outside of CA will be considered remote.  

Compensation

• Annual Salary Range*: $191,500 - $300,000 per year.
• The actual compensation may vary from posting based on work experience, education, skill level, and/or geographic location.
• * The hourly or salary range is the range Warner Pacific in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
• We offer a range of market-competitive benefits that include merit increases, paid holidays, Paid Time Off, medical, dental, vision, short- and long-term disability benefits, 401(k) + match, and life insurance.
• As an organization that values diversity of backgrounds, experiences, thoughts, and education levels, we know that an amazing candidate may not have all the qualifications that are listed above. Warner does not want to miss out on excellent candidates. If you believe you would be able to leverage your skills and strengths to meet our “Duties & Responsibilities” section, please apply! We look forward to hearing from you!

Warner Pacific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.