Senior Account Director - Fundraising and Direct Mail

Senior Account Director - Fundraising and Direct Mail Location: Columbia, MD, United States Department : Sales and Sales Management, Type: Full Time Senior Account Director – Fundraising and Direct Mail Role Summary Our client is seeking a Senior Account Director – Fundraising and Direct Mail to join their rapidly growing team. This role will serve as a pivotal leader for their premier non-profit clients. As a Senior Account Director, you will be doing more than just managing accounts; you will be the primary architect of fundraising programs. You will be the gap between human creativity and donor science, leveraging both the amazing team and tools available to help national non-profits scale their missions. Key Results Area Lead the design, pitch, and execution of integrated fundraising programs, developing multi-year growth roadmaps that connect audience insight, creative strategy, predictive analytics, and emerging channels to drive donor acquisition, retention, and expanded client partnerships. Own the growth of assigned client portfolios by identifying expansion opportunities across services, channels, and audiences, partnering with Sales and Leadership to support pipeline development, renewals, and upsell initiatives while translating performance insights into forward-looking growth plans. Direct campaign budgets with accountability for revenue growth, ROI, and donor lifetime value, building acquisition, retention, and reactivation models while surfacing optimization opportunities that improve both client outcomes and portfolio profitability. Collaborate with strategy and analytics to conduct file audits, year-end reviews, and annual planning, transforming campaign performance into actionable strategies that accelerate donor growth and strengthen long-term client value. Mentor sales and client account teams in delivering complex fundraising solutions, aligning cross-functional partners around growth objectives while building commercial fluency and execution excellence across accounts. Serve as the trusted advisor for national nonprofit clients, leading strategic planning, quarterly business reviews, and innovation pilots while balancing mission impact with measurable financial performance and sustained account expansion. Skills & Qualifications Minimum of 10 years of experience in direct mail, fundraising, and selling to nonprofits, preferably with large, national organizations. Bachelor’s degree in Marketing, Business Administration, or a related field. Outstanding ability to interpret campaign performance metrics and translate data into actionable planning. Proficiency in MS Office and a high level of comfort with CRM/AI-driven platforms. Experience with InsightCRM or Squark AI is a major plus. Exceptional relationship-building skills with the ability to command a room and influence executive-level stakeholders. Strong verbal, written, and interpersonal communication skills. We are an EEOC Employer. #J-18808-Ljbffr Advatix Inc.