Sales Manager - West Region

ANDERSON POWER PRODUCTS®, a wholly owned subsidiary of IDEAL Industries, Inc., is an industry leader in the design and manufacture of electrical power connectors. Anderson Power Products partners with leading edge companies to create innovative connector designs that leverage contact technology and high power expertise to provide superior value to the power electronics industry. Applications include leading edge technology and next generation power requirements in industries such as alternate energy (wind, solar, fuel cell), datacenter and server power supply design and electrical distribution, electric vehicles, LED lighting, and battery charging. The Sales Manager West Region is an outside sales role responsible for growing revenue and profitability within the Western region by developing business through manufacturer representative firms, direct accounts, distributors, and channel partners . This position requires a strong background in rack power, PSU, PDU, electrical distribution, and datacenters , and will play a key role in supporting the growth of Anderson Power Saf‑D‑Grid® —power connection solutions designed for evolving data center power demands and commonly applied across busways, UPS, PDUs, and PSUs . The Sales Manager - West Region will work closely with the Datacom Strategic Account Manager to align regional execution to strategic datacom account plans, coordinate pursuits, and accelerate adoption in key accounts. Responsibilities Saf‑D‑Grid Growth (West Priority) Own and execute the West region growth plan for Saf‑D‑Grid by expanding penetration with datacenter-focused OEMs, integrators, operators, and key channel partners aligned to rack power and electrical distribution architectures. Identify, qualify, and progress opportunities tied to rack-level power distribution and infrastructure upgrades (new builds, expansions, refresh cycles, higher-density deployments). Drive design-ins and conversions by positioning Saf‑D‑Grid solutions within the datacenter power chain (e.g., busway, UPS, PDU, PSU connectivity). Revenue Growth & Direct Account Development Drive regional sales growth by identifying, qualifying, and advancing opportunities for existing, new, and custom solutions; partner with customers and internal teams to deliver products and win business. Develop new customer relationships through prospecting, in-person meetings, phone follow-up, and sales presentations. Establish, build, and expand relationships with customers at multiple levels (engineering, purchasing, operations, leadership). Implement regional sales strategy and ensure the company meets revenue and profit objectives through new business development and maintenance of existing accounts. Rep Firms, Distributors & Channel Partners (Regional Scope) Provide face-to-face guidance, support, coordination, and application assistance to customers, manufacturer reps, distributors, and channel partners within the West. Support activities of assigned manufacturer's sales representatives and regional distributors to target accounts for marketing and sales initiatives (with emphasis on datacenter/rack power coverage). Oversee sales efforts of manufacturer reps and distributors; recommend channel coverage modifications that optimize sales performance in the region. Conduct regular partner reviews and establish/track KPIs to measure channel and sales performance. Forecasting, Planning & Reporting Prepare annual customer plans and sales strategies; forecast expected future regional sales monthly by customer and product family. Maintain awareness of sales activity within the territory to support resource deployment and improve closure probability for sales opportunities. Manage sales lead follow-up within the assigned territory. Complete sales reports and provide data and analysis as requested. Technical, Training & Cross-Functional Collaboration Handle technical and commercial questions and application inquiries; coordinate internal support to deliver solutions. Train manufacturer reps and distributor sales teams in product features, benefits, applications, and commercial policies—especially as they relate to rack power and datacenter electrical distribution use cases. Work with Marketing and Engineering to coordinate successful launch of new products to market and accelerate adoption in the West. Work closely with the Datacom Strategic Account Manager to align pursuits, coordinate joint customer engagement, and synchronize forecasting and deal strategy across strategic datacom accounts. Competitive & Market Intelligence Collect, integrate, and interpret competitive information (industry trends, competitor activity, pricing points) for use in-region and at headquarters. Qualifications Bachelor's degree in Sales, Business, or Marketing and 2+ years of relevant field sales experience in industrial and/or technical sales; or an equivalent combination of education and experience. Demonstrated experience in rack power ecosystems, including PSUs, PDUs, rack distribution, UPS, and busway environments, and the ability to translate technical requirements into commercial wins. Working understanding of datacenter stakeholder maps and buying centers (engineering, facilities/power, operations, sourcing/procurement) and how specifications move from design to production and deployment. Proven consultative technical selling skills in long-cycle, specification-driven environments. Strong ability to drive revenue through manufacturer rep firms, distributors, and channel partners—including training, joint account planning, pipeline management, and performance improvement. Strong forecasting skills and CRM/reporting discipline; ability to build regional customer plans and forecast monthly by customer/product family. Proven sales success in datacenter rack power markets (PDU/PSU/busway/UPS, rack distribution, electrical distribution) with documented wins in design-in or program conversion. Experience selling into environments undergoing power architecture changes (higher density racks, higher voltages, AC/DC discussions, or new power distribution approaches), and an ability to translate those shifts into account plans and pipeline. Must be willing to travel domestically within the West region (typical expectation up to 50%). Anderson Power/IDEAL Industries, Inc. is proud to be one of Newsweek's Global Top 100 Most Loved Workplaces and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We know that it is our people that truly separate us from the competition. To learn more about us, visit and The expected salary for this position is between $95,845.00 and $129,155.00 and is eligible for incentive pay. This range represents a good faith estimate for the position and actual compensation will be based on numerous factors including knowledge, location, skills, training and experience. IDEAL employees enjoy a wide range of valuable benefits including medical, dental & vision insurance, education reimbursement and wellness programs. To help meet your retirement needs, we offer a 401k with company match and a cash balance pension plan. IDEAL values rest, personal time and community involvement facilitating these through several paid time off programs including vacation and personal days, volunteer time, holidays and parental leave. #J-18808-Ljbffr Ideal Industries