Sales Manager

Job Description

Job Description

Car sales managers are responsible for the sales of new and fairly used vehicles. They may work in an auto sales dealership or for a vehicle manufacturer to boost the sales of auto units.

They reach out to these clients through home visits, calls, and arranged meetings to spot their needs and preferences..

They usually assist clients in selecting suitable vehicle models that better meets their needs and specification.

It is the duty of the car sales manager to conduct vehicle price negotiation to arrive at a favorable bargain for both the client and the manufacturer.

As part of their duties, car sales managers maintain contact with customers in order to have an opening for future business proposals and sales offers.

Their work description also entails overseeing the closing of sales deals, ensuring the completion of sales contract, explanation of vehicle warranty, confirmation of payment, and delivery of units.

Automotive New Car Sales Manager - Essential Duties

• Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
• Hires, trains, motivates, counsels and monitors the performance of all new-vehicle sales employees.
• Prepares and administers an annual operating budget for the new-vehicle sales department.
• Understands, keeps abreast of and complies with federal, state and local regulations that affect new-vehicle sales.
• Directs and schedules the activities of all department employees, ensuring proper staffing always.
• Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
• Maintains an accurate daily log that reflects all sales activities in the dealership.
• Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
• Develops, implements and monitors a follow-up system for new-vehicle purchasers.
• Maintains teamwork in a customer-focused sales environment throughout the sales, delivery and follow-up process.
• Conducts daily and weekly sales meetings.
• Provides effective communication throughout the new-vehicle department as well as interdepartmentally.
• Ensures that new-vehicle salespeople understand and follow dealership policies and procedures.
• Provides proper product and training resources for salespeople on a regular and continuous basis.
• Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
• Works with salespeople on programs that will increase the new-car gross and F&I penetration.