Marketing Operations Manager

At Homebase, you’ll join a bold, fast‑moving team focused on helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real‑world impact. Every member raises the bar, supports teammates, and celebrates wins together. Role Senior Marketing Operations Manager – Technology & Systems. Own the marketing technology stack that powers our growth engine, ensuring stable systems, reliable data, and friction‑free campaign enablement. Work within Revenue Operations and partner daily with Marketing, Analytics, and Data Engineering. Key Contributions Stack Ownership & Reliability Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad‑tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility). Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy. Implement marketing tags for new channels and partners to support cross‑functional needs. Co‑own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices. Data Quality & Governance Build and manage audiences and target segments across marketing channels. Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs. Oversee data governance across systems, ensuring data is current and accurate. Systems & Integration Enablement Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility. Support lifecycle automation and campaign workflows to improve speed to market. Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership. Project Delivery & Cross‑Functional Partnership Serve as the primary project owner of marketing operations projects, driving cross‑functional results. Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives. Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution. Requirements 5–8 years in Marketing Operations or Marketing Technology, with agency or B2B SaaS experience preferred. Hands‑on admin experience with automation tools (Iterable, HubSpot, Marketo). Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations. Knowledge of pixels, tags, UTM tracking, and ad platform integrations. Exposure to web behavior analytics and emerging AI‑search/answer‑engine visibility tools is a plus. Ability to map end‑to‑end marketing data flows and understand integration dependencies. Comfortable QA‑ing data flows and interpreting campaign metrics (not required to build models). Proven track record of leading marketing ops projects and driving cross‑functional alignment. Skilled at translating technical concepts for non‑technical stakeholders and building trust across teams. A curiosity for how systems connect and a drive to continuously improve them. Leverages AI tools for documentation, workflow QA, and data consistency checks. Benefits (United States) Ownership & Financial Security: Stock options and 401(k) with 4% match. Comprehensive Healthcare: Medical, dental, vision coverage and FSA options. Paid Time Off: Flexible PTO, company holidays, and designated focus periods. AI access: paid AI tools with minimal restrictions. Family Support: Up to 12 weeks of paid parental leave after 6 months of service. Protection Plans: Life insurance and short/long‑term disability coverage. Work Your Way: Work‑from‑anywhere month and meeting‑free weeks yearly. Workspace Perks: Meals provided, commuter benefits, team offsites, and customer days. Hybrid Rhythm: Required in‑office days on Tuesday and Wednesday to foster collaboration. Benefits (Canada) Ownership & Savings: Stock options and TFSA/RRSP with 4% company match. Health & Wellness: Comprehensive medical, dental, vision for you and dependents. Paid Time Off: Flexible PTO, company holidays, and designated focus periods. AI access: paid AI tools with minimal restrictions. Family Support: Maternity/Parental Leave EI top‑up support after 6 months of service. Work Your Way: Work‑from‑anywhere month and meeting‑free weeks yearly. Protection Plans: Life insurance and short/long‑term disability coverage. Workspace Perks: Meals provided, team offsites, and customer days. Hybrid Rhythm: Required in‑office days on Tuesday and Wednesday to foster collaboration. Equal Opportunity Employer We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. #J-18808-Ljbffr